MAHDIYAH, SRI AYU (2020) PENGARUH LITERASI KEUANGAN, BEHAVIORAL FINANCE, DAN PENDAPATAN TERHADAP KEPUTUSAN BERINVESTASI (Studi Pada Investor Yang Berada Di Wilayah Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, behavioral finance, dan pendapatan terhadap keputusan berinvestasi pada investor. Populasi dalam penelitian ini adalah seluruh investor yang ada di wilayah Jakarta. Sampel yang dipergunakan adalah sebanyak 100 investor, dihitung berdasarkan teknik pusposive sampling. Metode penarikan sampel menggunakan teknik non probability sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square versi 3.0. Penelitian ini membuktikan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap keputusan berinvestasi. Behavioral finance berpengaruh positif dan signifikan terhadap keputusan berinvestasi. Pendapatan berpengaruh positif dan signifikan terhadap keputusan berinvestasi. Kata kunci: Literasi keuangan, Behavioral finance, pendapatan, keputusan berinvestasi. This study aims to analyze the effect of financial literacy, behavioral finance, and income on investment decisions in investors. The population in this study are all investors in the Jakarta area. The sample used was 100 investors, calculated based on pusposive sampling techniques. The sampling method uses a non probability sampling technique. The method of data collection using survey methods, with the research instrument is a questionnaire. The data analysis method uses Partial Least Square 3.0 version. This study proves that financial literacy has a positive and significant effect on investment decisions. Behavioral finance has a positive and significant effect on investment decisions. Income has a positive and significant effect on investment decisions. Keywords: Financial literacy, Behavioral finance, income, investment decisions.
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