VIRGIANSYAH, VIRGIANSYAH (2019) PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI NEX (Studi Kasus Pada Konsumen Sepeda Motor Suzuki NEX Di Ciledug). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Promosi, dan Harga terhadap Keputusan Pembelian. Objek Penelitian ini adalah Dealer Suzuki di Ciledug. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Promosi, dan Harga berpengaruh signifikan terhadap Keputusan Pembelian Sepeda Motor Nex di Ciledug. Kata kunci : Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian. This study is to determine the effect of product quality, promotion, and price on customer satisfaction. The object of this research is Dealer Suzuki at Ciledug. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, Promotion, and Price has a significant effect on Customer Satisfaction on Dealer Suzuki at Ciledug. Keywords: Product Quality, Promotion, Price To Purchase Decision.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 19 888 |
| NIM/NIDN Creators: | 43114010311 |
| Uncontrolled Keywords: | Kualitas Produk, Promosi, dan Harga Terhadap Keputusan Pembelian. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 796 Athletic and Outdoor Sports/Atletik dan Olah Raga Luar Ruangan > 796.7 Driving Motor Vehicles/Bermotor 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 31 Dec 2021 15:25 |
| Last Modified: | 17 Apr 2023 02:30 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53390 |
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