MARSAH, SAQILA (2016) PENGARUH BAURAN PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SERTA IMPLIKASI TERHADAP LOYALITAS KONSUMEN PRODUK G-FORCE CAR BATTERIES DI PT SANTINILUWANSA LESTARI (Studi Kasus Outlet di Area Jakarta). S1 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S1) |
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Call Number CD: | FE/MJ. 16 491 |
NIM/NIDN Creators: | 43112110065 |
Uncontrolled Keywords: | Bauran promosi, citra merek, keputusan pembelian, loyalitas |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 09 Oct 2016 15:00 |
Last Modified: | 26 Apr 2017 01:35 |
URI: | http://repository.mercubuana.ac.id/id/eprint/5328 |
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