AMRIYANI, IKA DYAH MALA (2016) PENGARUH CITRA MEREK DAN KEPUTUSAN PEMBELIAN TERHADAP LOYALITAS KONSUMEN SMARTPHONE SAMSUNG (Studi Kasus Pengguna Smartphone Samsung Pada Mahasiswa Universitas Mercu Buana Fakultas Ekonomi dan Bisnis Kampus Menteng Jakarta Pusat). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 16 458 |
| NIM/NIDN Creators: | 43112110012 |
| Uncontrolled Keywords: | citra merek, keputusan pembelian, loyalitas konsumen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 23 Sep 2016 11:50 |
| Last Modified: | 12 Mar 2022 11:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/5262 |
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