HIDAYATULLAH, ARIEF (2020) “PERANCANGAN MOTION GRAPHIC PENTINGNYA KESELAMATAN BERKENDARA TRUCK”. S1 thesis, Univesitas Mercu Buana Jakarta.
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Abstract
The high population and the large number of vehicles with inadequate road sections, the large volume of vehicles is one of the triggers for traffic accidents. Improving the driving experience will learn to develop safer driving attitudes. From the results of the design by researchers in the form of 2D motion graphic design driving safety themes and visual strategies on a truck driving safety graphic that is easily liked so that it becomes the center of attention in order to give a social message, which aims to raise awareness to change community behavior. Kata Kunci : Safety Riding, Keselamatan Berkendara, Kampanye, Motion Graphic, truk Tingginya jumlah penduduk dan banyaknya jumlah kendaraan dengan ruas jalan yang kurang memadai, volume kendaraan yang besar menjadi salah satu pemicu terjadinya kecelakaan lalu lintas. Dengan meningkatkan pengalaman mengemudi akan belajar mengembangkan sikap mengemudi yang lebih aman. Dari hasil perancangan oleh peneliti dengan bentuk desain 2D motion graphic tema keselamatan berkendara dan strategi visual pada sebuah motion graphic keselamatan berkendara truk yang mudah dipahami dan dapat memberikan pesan sosial, yang bertujuan untuk membangkitkan kepedulian hingga perubahan perilaku masyarakat. Key word : Safety Riding, Keselamatan Berkendara, Kampanye, Motion Graphic, truk
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