PUTRA, ARI VEBRI SYAH (2019) KARAKTERISTIK ARSITEKTUR RUMAH TINGGAL UNTUK KELAS MENENGAH DI BODETABEK BERDASARKAN SUPPLY DAN DEMAND (Penyedia Dan Permintaan). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Home is a basic need that is very important for humans. Residential homes are a reflection of the human identity, Seeing the high demand for middle class residential areas around Jakarta. Middle class is the main attraction, which is a category of financially capable groups and demands home facilities offered. There needs to be an alignment between demand from the consumer and the Supply from the Developer. The purpose of this study is to identify the architectural characteristics of middle class residences based on Supply and Demand. The research method is carried out by using a qualitative method in the form of observation, with data collection using a website or online. Data is taken based on the shortlist criteria or boundaries that have been determined, focusing on houses at a price of 500 million to 1 billion, with locations in Bodetabek. The results of the study indicate conformity, differences, and gaps between demand data and supply. The gap or difference in this research is recommended by design ideas and standard size of space, to harmonize demand and supply. Keyword: Characteristics, Residential, Middle Class, Supply, Demand Rumah merupakan kebutuhan dasar yang sangat penting bagi manusia. Rumah tinggal merupakan cerminan jatidiri manusia, Melihat banyaknya permintaan hunian kelas menegah di sekitar Jakarta yang semakin tinggi. Kelas menegah menjadi daya tarik tersendiri dimana merupakan kategori golongan mampu dalam finansial dan menuntut fasilitas rumah yang di tawarkan. Perlu adanya keselarasan antara permintaan (Demand) dari konsumen dan Penyedia (Supply) dari Pengembang. Tujuan dari penelitian ini adalah mengidentifikasi karakteristik arsitektur rumah tinggal kelas menegah berdasarkan Penyedia (Supply) dan permintaan (Demand). Metode penelitian dilakukan dengan menggunakan metode kualitatif berupa observasi, dengan pengumpulan data mengunakan situs Web atau Online. Data di ambil berdasarkan kriteria shortlist atau batasan yang sudah di tentukan, berfokus pada rumah dengan harga 500 juta-1 miliar, dengan lokasi di Bodetabek. Hasil penelitian menunjukkan kesesuaian,perbedaan, dan Gap antara data permintaan dan penyedia. Gap atau perbedaan dalam penelitian ini dilakukan rekomendasi gagasan desain dan standard ukuran ruang, untuk menselaraskan antara permintaan dan penyedia. Kata Kunci : Karakteristik,Rumah Tinggal,Kelas menengah,Supply,Demand
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