PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (J&T EXPRESS CABANG MERUYA JAKARTA BARAT)

NURJULIANI, RISA (2018) PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (J&T EXPRESS CABANG MERUYA JAKARTA BARAT). S1 thesis, Universitas Mercu Buana.

Preview	Text (HAL COVER) 1. Cover.pdf Download (318kB) | Preview
Preview	Text (ABSTRAK) 2. Abstrak.pdf Download (420kB) | Preview
Preview	Text (LEMBAR PERNYATAAN) 3. Lembar Pernyataan.pdf Download (377kB) | Preview
Preview	Text (LEMBAR PENGESAHAAN) 4. Lembar Pengesahan.pdf Download (357kB) | Preview
Preview	Text (KATA PENGANTAR) 5. Kata Pengantar.pdf Download (360kB) | Preview
Preview	Text (DAFTAR ISI) 6. Daftar Isi.pdf Download (176kB) | Preview
Preview	Text (DAFTAR TABEL) 7. Daftar Tabel.pdf Download (347kB) | Preview
	Text (BAB I) 10. Bab 1.pdf Restricted to Registered users only Download (787kB)
	Text (BAB II) 11. Bab 2.pdf Restricted to Registered users only Download (735kB)
	Text (BAB III) 12. Bab 3.pdf Restricted to Registered users only Download (1MB)
	Text (BAB IV) 13. Bab 4.pdf Restricted to Registered users only Download (687kB)
	Text (BAB V) 14. Bab 5.pdf Restricted to Registered users only Download (472kB)
	Text (DAFTAR PUSTAKA) 15. Daftar Pustaka.pdf Restricted to Registered users only Download (591kB)
	Text (LAMPIRAN) 16. Lampiran.pdf Restricted to Registered users only Download (1MB)

Abstract

This research aim to identity the influence of Service Quality, Price and Promotion on Consumer Loyalty of J&T Express at Meruya Jakarta Barat. This research was conducted with 165 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that the service quality, price and promotion have been significantly influence on consumer loyalty of J&T Express at Meruya Jakarta Barat Keyword : Service Quality, Price, Promotion, Consumer Loyalty Penelitian ini untuk mengetahui pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Loyalitas Pelanggan J&T Express Cabang Meruya Jakarta Barat. Penelitian ini dilakukan terhadap 165 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t Kualitas Pelayanan, Harga dan Promosi berpengaruh signifikan terhadap Loyalitas Pelanggan J&T Express Cabang Meruya Jakarta Barat. Kata Kunci : Kualitas Pelayanan, Harga, Promosi, Loyalitas Pelanggan

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 18 376
NIM/NIDN Creators:	43114010233
Uncontrolled Keywords:	Kualitas Pelayanan, Harga, Promosi, Loyalitas Pelanggan
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Virda Syifa
Date Deposited:	03 Dec 2018 08:18
Last Modified:	07 Jan 2019 08:26
URI:	http://repository.mercubuana.ac.id/id/eprint/45834

Actions (login required)

View Item