RAMADHANA, ANSHAR (2018) PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE (Studi Kasus Pada Situs Belanja Online BUKALAPAK). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Hal Cover.pdf Download (119kB) | Preview |
|
|
Text (ABSTRAK)
4. Abstrak.pdf Download (99kB) | Preview |
|
|
Text (LEMBAR PENGESAHAAN)
2. Lembar Pengesahaan.pdf Download (133kB) | Preview |
|
|
Text (LEMBAR PERNYATAAN)
3. Surat Pernyataan.pdf Download (104kB) | Preview |
|
|
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf Download (178kB) | Preview |
|
|
Text (DAFTAR ISI)
6. Daftar Isi.pdf Download (155kB) | Preview |
|
|
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf Download (144kB) | Preview |
|
|
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf Download (100kB) | Preview |
|
|
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf Download (124kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
10. Bab 1.pdf Restricted to Registered users only Download (306kB) |
|
|
Text (BAB II)
11. Bab 2.pdf Restricted to Registered users only Download (249kB) |
|
|
Text (BAB III)
12. Bab 3.pdf Restricted to Registered users only Download (285kB) |
|
|
Text (BAB IV)
13. Bab 4.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB V)
14. Bab 5.pdf Restricted to Registered users only Download (158kB) |
|
|
Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf Restricted to Registered users only Download (110kB) |
|
|
Text (LAMPIRAN)
16. Lampiran.pdf Restricted to Registered users only Download (1MB) |
Abstract
This research is intended to know To know the influence of Trust, Security, Perception of risk to the decision of purchasing online shopping at Bukalapak site. The object of this research is online shopping company, namely Bukalapak. This study was conducted on 141 respondents, out of a total of 218 population. The results of this study indicate that the variables of Trust, Security and Risk Perception have a positive effect on Online Shopping Purchase Decision on Bukalapak website. This is proved by the partial test results (t test) also shows the significant value of the three independent variables that support the hypothesis. Keywords: Trust, Security, Risk Perception, Purchase Decision, Online Shopping, Bukalapak Penelitian ini dimaksudkan untuk mengetahui Untuk mengetahui pengaruh Kepercayaan, Keamanan, Persepsi risiko terhadap keputusan pembelian belanja online pada situs Bukalapak. Objek penelitian ini perusahaan belanja online, yaitu Bukalapak. Penelitian ini dilakukan terhadap 141 responden, dari total 218 populasi yang ada. Hasil penelitian ini menunjukkan bahwa variabel Kepercayaan, Keamanan dan Persepsi Resiko berpengaruh positif terhadap Keputusan Pembelian Belanja Online pada situs Bukalapak. Hal ini di buktikan dari hasil uji Parsial (uji t) juga menunjukkan nilai signifikan dari tiga variabel bebas yang mendukung hipotesa. Kata kunci : Kepercayaan, Keamanan, Persepsi Risiko, Keputusan Pembelian, belanja Online, Bukalapa
Actions (login required)
 |
View Item |
