PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE (Studi Kasus Pada Situs Belanja Online BUKALAPAK)

RAMADHANA, ANSHAR (2018) PENGARUH KEPERCAYAAN, KEAMANAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE (Studi Kasus Pada Situs Belanja Online BUKALAPAK). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is intended to know To know the influence of Trust, Security, Perception of risk to the decision of purchasing online shopping at Bukalapak site. The object of this research is online shopping company, namely Bukalapak. This study was conducted on 141 respondents, out of a total of 218 population. The results of this study indicate that the variables of Trust, Security and Risk Perception have a positive effect on Online Shopping Purchase Decision on Bukalapak website. This is proved by the partial test results (t test) also shows the significant value of the three independent variables that support the hypothesis. Keywords: Trust, Security, Risk Perception, Purchase Decision, Online Shopping, Bukalapak Penelitian ini dimaksudkan untuk mengetahui Untuk mengetahui pengaruh Kepercayaan, Keamanan, Persepsi risiko terhadap keputusan pembelian belanja online pada situs Bukalapak. Objek penelitian ini perusahaan belanja online, yaitu Bukalapak. Penelitian ini dilakukan terhadap 141 responden, dari total 218 populasi yang ada. Hasil penelitian ini menunjukkan bahwa variabel Kepercayaan, Keamanan dan Persepsi Resiko berpengaruh positif terhadap Keputusan Pembelian Belanja Online pada situs Bukalapak. Hal ini di buktikan dari hasil uji Parsial (uji t) juga menunjukkan nilai signifikan dari tiga variabel bebas yang mendukung hipotesa. Kata kunci : Kepercayaan, Keamanan, Persepsi Risiko, Keputusan Pembelian, belanja Online, Bukalapa

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ 18 610
NIM/NIDN Creators:	43113010335
Uncontrolled Keywords:	Kepercayaan, Keamanan, Persepsi Risiko, Keputusan Pembelian, belanja Online, Bukalapa
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Virda Syifa
Date Deposited:	08 Nov 2018 02:37
Last Modified:	10 Jan 2019 08:57
URI:	http://repository.mercubuana.ac.id/id/eprint/45454

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