TAUFIQURROKHMAN, MUHAMMAD (2017) PENGARUH ELECTRONIC WORD OF MOUTH DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN MELALUI CITRA MEREK DAN PERSEPSI KUALITAS PADA PRODUK UKM KULINER. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
PENGARUH ELECTRONIC WORD OF MOUTH DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN MELALUI CITRA MEREK DAN PERSEPSI KUALITAS PADA PRODUK UKM KULINER
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 17 015 |
| Call Number: | TM/51/17/036 |
| NIM/NIDN Creators: | 55114120070 |
| Uncontrolled Keywords: | EWOM, Citra Merek, Persepsi Kualitas, Minat Beli |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 25 Feb 2017 17:31 |
| Last Modified: | 17 Apr 2024 07:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33965 |
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