Widaninggar, Hayu (2005) Perubahan bentuk logo Sari Puspa menjadi Soffel analisis semiotik dan pemaknaan konsumen terhadap bentuk baru logo Sari Puspa menjadi Soffel melalui pendekatan rasional dan emosional. S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | Lt. III |
| Call Number: | SK/05/141 WID p |
| NIM/NIDN Creators: | 04301-050 |
| Uncontrolled Keywords: | LOGO |
| Divisions: | Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Jul 2006 09:59 |
| Last Modified: | 07 Jun 2017 08:52 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/32153 |
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