Nurbaeti, Ismayani (2016) PENGARUH KELOMPOK REFERENSI DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK DAN DAMPAKNYA PADA LOYALITAS MEREK PENGGUNA APLIKASI PESAN INSTAN WHATSAPP (Studi Kasus Pada Pengguna WhatsApp Pada Mahasiswa di Daerah Jakarta Barat ). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 16 109 |
| NIM/NIDN Creators: | 43112010120 |
| Uncontrolled Keywords: | kelompok referensi, atribut, produk terhadap merek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 18 Feb 2016 12:50 |
| Last Modified: | 07 Mar 2022 08:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/3174 |
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