Heru, Hevri (2016) PENGARUH DIFERENSIASI PRODUK, CITRA MEREK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA (Studi Kasus Pada Pengguna Sepeda Motor Yamaha di Kota Tangerang). S1 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S1) |
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Call Number CD: | FE/MJ. 16 080 |
NIM/NIDN Creators: | 43112010005 |
Uncontrolled Keywords: | diferensiasi produk, citra merek, harga, dan keputusan pembelian |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 06 Feb 2016 14:50 |
Last Modified: | 02 Mar 2022 08:36 |
URI: | http://repository.mercubuana.ac.id/id/eprint/2995 |
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