DRAJAT, DEDDIE YUNAWAN WICAKSONO (2010) Keselarasan Kinerja Keuangan Pada Unit Kerja Corporate Account Management PT. XL Axiata Tbk Dengan Pendekatan Balanced Scorecard. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
This tesis examines a case study on Corporate Account Management unit PT XL Axiata, Tbk that uses the target of score to evaluate the performance on customer, internal business process, learning and growth perspective with purpose to get continuous financial performance. Concept of Balanced Scorecard states the performance of learning and growth perspective will drive the performance of internal business process perspective, performance of internal business process will drive the performance of customer perspective, and finally performance of customer perspective will drive the company financial performance. This study specifically formulate the problem in this research to asses the performance of Corporate Account Management unit PT XL Axiata, Tbk on four perspective i.e. financial, customer internal business process, learning and growth, then fitting between target and achivement score and how the financial performance can follow with the performance of non financial perspective through two approach analysis i.e. quantitative and qualitative. The result shows that there is a connection between financial perspective score with the others three perspectives which are customer, internal business process, learning and growth. Score of financial perspective in the amount of 4 supported with 3.25 of customer perspective, 4.3 of internal business perspective and 2.95 of learning and growth perspective.Dalam tesis ini penulis melakukan studi kasus pada unit kerja Corporate Account Management PT. XL Axiata Tbk yang menetapkan target-target skor untuk evaluasi kinerja pada perspektif pelanggan, proses bisnis internal, serta pertumbuhan dan pembelajaran dengan tujuan mendapatkan kinerja keuangan yang berkesinambungan. Dalam konsep Balanced Scorecard diharapkan kinerja perspektif pertumbuhan dan pembelajaran akan mendorong kinerja perspektif proses bisnis internal, kinerja perspektif bisnis internal akan mendorong kinerja perspektif pelanggan dan pada gilirannya kinerja perspektif pelanggan akan mendorong kinerja keuangan perusahaan. Secara spesifik penulis merumuskan masalah dalam penelitian ini yaitu untuk melihat kinerja unit kerja Corporate Account Management PT. XL Axiata Tbk pada keempat perspektif yaitu keuangan, pelanggan, proses bisnis internal, serta pertumbuhan dan pembelajaran, kemudian kesesuaian antara target skor yang dicapai dengan yang ditetapkan dan apakah pencapaian kinerja keuangan sejalan dengan pencapaian kinerja non keuangan, melalui analisis yang dilakukan dengan dua pendekatan yaitu analisis kuantitatif dan kualitatif. Hasil analisa diatas sejalan dengan keterkaitan angka (skor) perspektif keuangan dengan nilai skor ketiga perspektif yang lain yaitu pespektif pelanggan, perspektif proses bisnis internal serta perspektif pertumbuhan dan pembelajaran. Skor sebesar 4 (baik) pada perspektif keuangan ditopang dengan skor sebesar 3,25 (baik) pada perspektif pelanggan, skor sebesar 4,3 (baik) pada perspektif proses bisnis internal dan skor sebesar 2,95 (relatif baik) pada perspektif pertumbuhan dan pembelajaran.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-10-158 |
| NIM/NIDN Creators: | 55105120003 |
| Uncontrolled Keywords: | Keselarasan Kinerja, Keuangan,Corporate, Account Management. MKU, MANAJEMEN KEUANGAN |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 24 Mar 2011 10:11 |
| Last Modified: | 26 Jan 2023 03:24 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/26902 |
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