PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KENDARAAN RODA EMPAT(Studi pada Pelanggan Produk Mercedes-Benz di Tangerang Selatan)

Nurjanah, Siti (2013) PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KENDARAAN RODA EMPAT(Studi pada Pelanggan Produk Mercedes-Benz di Tangerang Selatan). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 13 602
Call Number: SE/31/13/
NIM/NIDN Creators: 43108010090
Uncontrolled Keywords: kualitas produk, ekuitas merek, keputusan pembelian
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 19 Oct 2013 15:16
Last Modified: 08 Apr 2026 01:10
URI: http://repository.mercubuana.ac.id/id/eprint/17200

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