Gustaman, Bondan (2013) ANALISIS PENGARUH PERSEPSI KESAMAAN DAN PERSEPSI KESULITAN TERHADAP SIKAP KONSUMEN DAN KEPUTUSAN PEMBELIAN SIKAT GIGI PEPSODENT (Studi Kasus Mahasiswa Kelas Karyawan Fakultas Ilmu Komunikasi Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S1) |
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Call Number: | SE/31/13/229 |
NIM/NIDN Creators: | 43109010184 |
Uncontrolled Keywords: | Persepsi kesamaan, persepsi kesulitan, sikap konsumen, keputusan pembelian, sikat gigi pepsodent |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 13 Sep 2013 15:25 |
Last Modified: | 17 Oct 2022 03:50 |
URI: | http://repository.mercubuana.ac.id/id/eprint/16783 |
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