Pengaruh Brand Extension Pada Brand Image, Persepsi Kualitas, Sikap dan Minat Pembelian Samsung Galaxy Tab

Rachmat, Ara Budidarma (2013) Pengaruh Brand Extension Pada Brand Image, Persepsi Kualitas, Sikap dan Minat Pembelian Samsung Galaxy Tab. S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/AJ. 13 432
Call Number: SE/31/13/231
NIM/NIDN Creators: 43110110123
Uncontrolled Keywords: Perluasan merek, citra merek, persepsi kualitas, sikap terhadap merek, dan minat beli
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 12 Sep 2013 12:03
Last Modified: 22 May 2017 01:47
URI: http://repository.mercubuana.ac.id/id/eprint/16772

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