PERANCANGAN OFFICE DAN MALL BALEKOTA TANGERANG DENGAN PENDEKATAN ARSITEKTUR IKONIK

INDRA, INDRA (2026) PERANCANGAN OFFICE DAN MALL BALEKOTA TANGERANG DENGAN PENDEKATAN ARSITEKTUR IKONIK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Balekota Tangerang Mall has experienced a decline in commercial performance and visual quality due to its enclosed existing design and limited integration with public transportation networks and the surrounding urban dynamics. These conditions have reduced the area's visual attractiveness, architectural identity, and connectivity. This study aims to redesign Balekota Tangerang Mall as a commercial and office landmark through an Iconic Architecture approach. The design method applies a descriptive-qualitative approach through literature reviews, precedent studies, site analysis, space-program analysis, circulation analysis, and urban context analysis. Iconic Architecture principles are implemented through mass formation, façade articulation, strong visual elements, and the creation of representative public spaces. The design produces a mixed-use development characterized by a strong visual identity, context-responsive massing, more accessible public spaces, and improved connectivity to public transportation and pedestrian networks. The application of Iconic Architecture can establish a new identity for Balekota Tangerang Mall as an urban landmark while enhancing its commercial attractiveness and the quality of surrounding urban spaces. The proposed design is expected to strengthen the image of the area and create an adaptive commercial environment that responds to urban development and changing community needs. Keywords: Iconic Architecture, Mall, Landmark Mall Balekota Tangerang mengalami penurunan performa komersial dan kualitas visual akibat perancangan eksisting yang cenderung tertutup serta kurangnya integrasi dengan jaringan transportasi publik dan dinamika perkotaan di sekitarnya. Kondisi tersebut menyebabkan kawasan kurang memiliki daya tarik visual, identitas arsitektural, dan konektivitas yang optimal. Perancangan ini bertujuan merancang ulang Mall Balekota Tangerang sebagai landmark yang mengintegrasikan fungsi komersial dan perkantoran melalui pendekatan Arsitektur Ikonik. Metode perancangan melalui studi literatur, studi preseden, analisis tapak, analisis kebutuhan ruang, analisis sirkulasi, serta analisis konteks kawasan. Prinsip Arsitektur Ikonik diterapkan melalui pembentukan massa, pengolahan fasad, penggunaan elemen visual yang kuat, serta penciptaan ruang publik yang representatif. Perancangan menghasilkan konsep bangunan dengan karakter visual yang kuat, orientasi massa yang responsif terhadap lingkungan, ruang publik yang lebih terbuka, serta konektivitas yang lebih baik terhadap transportasi publik dan jaringan pedestrian. Penerapan Arsitektur Ikonik mampu membentuk identitas baru Mall Balekota Tangerang sebagai landmark kawasan sekaligus meningkatkan daya tarik komersial dan kualitas ruang perkotaan. Perancangan diharapkan dapat memperkuat citra kawasan serta menciptakan lingkungan komersial yang adaptif terhadap perkembangan kota. Kata Kunci: Arsitektur Ikonik, Mall, Landmark

Item Type:	Thesis (S1)
NIM/NIDN Creators:	41222110020
Uncontrolled Keywords:	Arsitektur Ikonik, Mall, Landmark
Subjects:	700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 704 Special Topics in Fine and Decorative Arts/Topik Khusus tentang Karya Seni > 704.9 Iconography, Icon, Image/Ikonografi, Ikon, Gambar > 704.94 Specific Subjects/Subjek Tertentu tentang Ikonografi, Gambar > 704.944 Architectural Subjects and Citiscapes/Seni Arsitektur dan Pemandangan Kota 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 720.1-720.9 Standard Subdivisions of Architecture/Subdivisi Standar dari Arsitektur > 720.6 Management of Architecture/Manajemen Arsitektur
Divisions:	Fakultas Teknik > Arsitektur
Depositing User:	khalimah
Date Deposited:	03 Sep 2026 13:30
Last Modified:	03 Sep 2026 13:30
URI:	http://repository.mercubuana.ac.id/id/eprint/103606

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