SUROWIYOGA, SETYO KUNCORO (2026) BUKU ILUSTRASI ANAK "SANU DALAM DUNIA SOPAN SANTUN" USIA 6-8 TAHUN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Technological advancements and changes in the social environment have influenced children's character development, particularly in fostering the values of respect, politeness, and active listening. Children aged 6–8 years require learning media that present these values in an engaging, concrete, and developmentally appropriate manner. Therefore, this design project aims to develop an illustrated storybook entitled Sanu in the World of Good Manners as a character education medium that delivers moral messages through a storytelling approach, enabling children to understand the consequences of their behavior through narratives closely related to their daily lives. The design process employed Graham Wallas' creative method, consisting of the stages of preparation, incubation, illumination, and verification. Data were collected through literature studies, analysis of similar works, and interviews with a psychology lecturer and a psychology graduate. The communication strategy applies storytelling through a linear cause-and-effect narrative, while the visual strategy incorporates expressive cartoon-style illustrations, bright color schemes, character design based on the principles of silhouette, shape, proportion, and pose, as well as a layout tailored to the characteristics of children aged 6–8 years. The final outcome of this project is an illustrated storybook that communicates character values effectively through the integration of narrative and visual elements. Based on the evaluation conducted during the exhibition, the work received positive responses for its ability to attract children's attention, help them follow the storyline, and facilitate the understanding of the values of respect, politeness, and active listening. This design project is expected to serve as an alternative medium for character education and as a reference for future illustrated storybook designs employing a storytelling approach. Keywords: illustrated storybook, character design, storytelling, good manners, children aged 6–8 years. Perkembangan teknologi dan perubahan lingkungan sosial memengaruhi pembentukan karakter anak, termasuk dalam penerapan nilai hormat, santun, dan menjadi pendengar yang baik. Anak usia 6–8 tahun membutuhkan media pembelajaran yang mampu menyampaikan nilai-nilai tersebut secara menarik, konkret, dan sesuai dengan karakteristik perkembangannya. Berdasarkan permasalahan tersebut, perancangan ini bertujuan menghasilkan buku cerita ilustrasi “Sanu dalam Dunia Sopan Santun” sebagai media edukasi karakter yang menyampaikan pesan melalui pendekatan storytelling sehingga anak dapat memahami konsekuensi dari setiap perilaku melalui alur cerita yang dekat dengan kehidupan sehari-hari. Perancangan menggunakan metode kreatif Graham Wallas yang meliputi tahap preparasi, inkubasi, iluminasi, dan verifikasi. Pengumpulan data dilakukan melalui studi literatur, analisis karya sejenis, wawancara dengan dosen dan lulusan psikologi. Strategi pesan menerapkan storytelling dengan alur naratif linear berbasis hubungan sebab-akibat, sedangkan strategi visual dikembangkan melalui ilustrasi kartun yang ekspresif, penggunaan warna cerah, desain karakter berdasarkan prinsip silhouette, shape, proportion, dan pose, serta tata letak yang disesuaikan dengan karakteristik anak usia 6–8 tahun. Hasil perancangan berupa buku cerita ilustrasi yang mampu menyajikan pesan karakter secara komunikatif melalui perpaduan cerita dan visual. Berdasarkan hasil evaluasi pada kegiatan pameran, karya memperoleh tanggapan positif karena mampu menarik perhatian anak, membantu mereka mengikuti alur cerita, serta mempermudah penyampaian nilai hormat, santun, dan menjadi pendengar yang baik. Perancangan ini diharapkan dapat menjadi salah satu alternatif media edukasi karakter yang efektif sekaligus referensi bagi pengembangan buku cerita ilustrasi anak dengan pendekatan storytelling. Kata kunci: buku cerita ilustrasi, desain karakter, storytelling, sopan santun, anak usia 6–8 tahun.
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