ERLIANA, ANINDA (2026) PENGARUH PERTUMBUHAN PENJUALAN, KESULITAN KEUANGAN, STRATEGI BISNIS, DAN UKURAN PERUSAHAAN TERHADAP TAX AVOIDANCE PADA PERUSAHAAN SEKTOR CONSUMER NON- CYCLICALS YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2022-2024. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The fact that one in four companies in Indonesia practices tax avoidance leads to a significant potential loss for the state, stemming from insufficient tax revenue. This research investigates the extent to which sales growth, financial distress, business strategy, and firm size impact tax avoidance activities within the consumer non-cyclicals industry on the Indonesia Stock Exchange (IDX) for the 2022 2024 fiscal years. Adopting a quantitative-causal framework, the study draws upon secondary information extracted from annual financial statements. Out of the entire sector population, 35 specific entities were designated as the research sample via a purposive sampling approach. The empirical analysis was conducted through multiple linear regression, processed using IBM SPSS 27. The results of the study indicate that financial distress has a negative and significant effect on tax avoidance. Conversely, sales growth, business strategy, and firm size do not have an influence on tax avoidance practices within the sampled companies. Keywords: Tax avoidance, sales growth, financial distress, business strategy, firm size, non-cyclical consumer sector companies. Fenomena satu dari empat perusahaan di Indonesia melakukan penghindaran pajak, sehingga menimbulkan potensi kerugian signifikan bagi negara akibat minimnya penerimaan pajak. Menggunakan perangkat statistik IBM SPSS 27 dengan model regresi linear berganda, riset ini menelaah bagaimana pertumbuhan penjualan, kesulitan keuangan, strategi bisnis, dan ukuran perusahaan berperan terhadap fenomena tax avoidance. Lokus penelitian adalah perusahaan di industri consumer non-cyclicals yang terdaftar di BEI periode 2022 2024. Pendekatan yang diterapkan bersifat kuantitatif-kausal dengan mengolah data sekunder dari laporan tahunan. Sebanyak 35 perusahaan ditetapkan sebagai sampel melalui prosedur purposive samplinguntuk mewakili populasi di sektor tersebut. Hasil penelitian menunjukkan bahwa kesulitan keuangan memiliki pengaruh negatif dan signifikan terhadap tax avoidance. Namun, pertumbuhan penjualan, strategi bisnis, dan ukuran perusahaan tidak memiliki pengaruh terhadap praktik tax avoidance pada perusahaan sampel. Kata Kunci: Tax avoidance, pertumbuhan penjualan, kesulitan keuangan, strategi bisnis, ukuran perusahaan, sektor consumer non-cyclicals.
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