PRIYASMORO, RIDA ARUM KARTIKA (2025) ANALISIS KINERJA KEUANGAN TERHADAP RETURN SAHAM PADA PERUSAHAAN RITEL YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2023. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Riset ini dilatarbelakangi dari fenomena inkonsistensi pengaruh kinerja keuangan terhadap return saham serta adanya research gap pada studi terdahulu. Riset ini bertujuan guna menguji dan menganalisis pengaruh Net Profit Margin (NPM), Gross Profit Margin (GPM), dan Return on Assets (ROA) pada return saham pada instansi sektor ritel. Populasi penelitian adalah seluruh entitas sektor ritel yang tercatat di BEI tahun 2020-2023. Sampel sebanyak 30 entitas yang terpilih menggunakan teknik purposive sampling, yang setelah penanganan outlier menghasilkan 88 data observasi akhir. Pendekatan yang diterapkan yakni kuantitatif dengan jenis datanya sekunder yang dikumpulkan dengan teknik dokumentasi dari dokumen keuangan tahunan. Analisis data dilaksanakan dengan teknik regresi linear berganda melalui SPSS 30. Temuan studi ini menyatakan jika dengan sebagian, GPM berdampak negatif dan signifikan pada return saham. Sementara itu, NPM dan ROA tidak memiliki dampak signifikandengan bersamaan, tiga variable independen berdampak signifikan pada return saham. This research is motivated by the inconsistent influence of financial performance on stock returns and the presence of a research gap in previous studies. This study aims to examine and analyze the effect of NPM, GPM, and ROA on stock returns in retail sector companies. The population consists of all retail sector companies listed on the IDX for the 2020-2023 period. A sample of 30 companies was selected using a purposive sampling technique, which after outlier handling resulted in 88 final data observations. This study employs a quantitative approach using secondary data collected through documentation techniques from annual financial reports. Data analysis was performed using multiple linear regression with SPSS 30. The results show that, partially, GPM has a significant negative effect on stock returns. Meanwhile, NPM and ROA have no significant effect. Simultaneously, the three independent variables have a significant effect on stock returns.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43221110006 |
| Uncontrolled Keywords: | Stock Return, NPM, GPM, ROA. Return Saham, NPM, GPM, ROA. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.7 Accounting for Specific Phases of Business Activity/Akuntansi Khusus yang Berkaitan dengan Bidang Bisnis |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 28 Mar 2026 01:47 |
| Last Modified: | 28 Mar 2026 01:47 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/101735 |
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