ADISTYANA, YURIZKA (2025) PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP GAYA HIDUP GENERASI Z DI TIKTOK (Survei pada Mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The rapid growth of TikTok as the most popular social media platform among Generation Z has led to the emergence of the Fear of Missing Out (FOMO) phenomenon, which drives changes in behavior and lifestyle. This study aims to determine the extent to which FOMO influences the lifestyle of students from the Faculty of Communication Science at Universitas Mercu Buana, who are active TikTok users. Previous studies indicate a research gap in examining FOMO directly in relation to lifestyle. Therefore, this study employs FOMO Theory (Comparison with Friends, Being Left Out, Missed Experiences, Compulsion), Lifestyle Theory (Activities, Interest, Opinions), and Social Influence Theory (Compliance, Identification, Internalization) to explain how social pressure, self-comparison, and the urge to follow TikTok trends can shape students’ activities, interests, and opinions. This research uses a quantitative approach through a Likert-scale questionnaire distributed to 93 respondents selected using purposive sampling. The data were analyzed using validity tests, reliability tests, normality tests, correlation coefficients, simple linear regression, the coefficient of determination, as well as ttests and F-tests to measure the influence of FOMO on lifestyle. The results of the study indicate that FOMO has a significant influence on the lifestyles of FIKOM UMB students. A determination value of 63.8% indicates that students' lifestyles are influenced by their FOMO levels, while the remaining 36.2% is influenced by other factors, such as their environment, personality, and other forms of media consumption. These findings confirm that FOMO on TikTok plays a significant role in shaping students' lifestyles, activity choices, and preferences. Keywords: Fear of Missing Out, FOMO, Lifestyle, Generation Z, TikTok, Social Influence Theory, Social Media. Perkembangan TikTok sebagai media sosial paling populer di kalangan Generasi Z memunculkan fenomena Fear of Missing Out (FOMO) yang mendorong perubahan perilaku dan gaya hidup. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh FOMO terhadap gaya hidup mahasiswa Fakultas Ilmu Komunikasi Universitas Mercu Buana sebagai pengguna aktif TikTok. Penelitian terdahulu menunjukkan adanya celah dalam mengkaji FOMO secara langsung terhadap gaya hidup. Oleh karena itu, penelitian ini menggunakan teori FOMO (Comparison with Friends, Being Left Out, Missed Experiences, Compulsion), teori Gaya Hidup (Activities, Interest, Opinions), serta Social Influence Theory (Compliance, Identification, Internalization) untuk menjelaskan bagaimana tekanan sosial, perbandingan diri, dan dorongan mengikuti tren TikTok dapat membentuk aktivitas, minat, dan opini mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner Likert kepada 93 responden yang dipilih dengan purposive sampling. Data dianalisis menggunakan uji validitas, reliabilitas, normalitas, koefisien korelasi, regresi linear sederhana, dan koefisien determinasi serta uji t dan uji F untuk melihat besarnya pengaruh FOMO terhadap gaya hidup. Hasil penelitian menunjukkan FOMO memiliki pengaruh signifikan terhadap gaya hidup Mahasiswa FIKOM UMB. Nilai determinasi sebesar 63,8% menjelaskan bahwa gaya hidup mahasiswa dipengaruhi oleh tingkat FOMO, sementara 36,2% lainnya berasal dari faktor lain, seperti lingkungan, kepribadian, maupun bentuk konsumsi media lainnya. Temuan ini menegaskan bahwa FOMO di TikTok berperan nyata dalam membentuk pola hidup, pilihan aktivitas, dan preferensi mahasiswa. Kata Kunci: Fear of Missing Out, FOMO, Gaya hidup, Generasi Z, TikTok, Social Influence Theory, Media Sosial.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222010075 |
| Uncontrolled Keywords: | Fear of Missing Out, FOMO, Gaya hidup, Generasi Z, TikTok, Social Influence Theory, Media Sosial. |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 07 Jan 2026 08:20 |
| Last Modified: | 07 Jan 2026 08:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100497 |
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