ALFIAN, ESTANIA SHALSABILLA PUTRI (2025) PENGARUH ENVIRONMENT PROTECTION, SMALL LUXURY, DAN ATTITUDE TERHADAP PURCHASE INTENTION. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to examine the influence of Environment Protection, Small Luxury, and Attitude on Purchase Intention. This study uses a quantitative approach with purposive sampling techniques on 200 respondents who apply a minimalist lifestyle as a form of concern for sustainable consumption and waste reduction. The analysis method used is Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results of the study indicate that Environmental Protection and Attitude have a positive and significant effect on Purchase Intention, while Small Luxury does not have a significant effect on Purchase Intention. Additionally, Environment Protection and Small Luxury have a positive and significant influence on Attitude. Both variables also directly affect Purchase Intention, indicating that positive consumer attitude and concern for the environment and wise consumption play an important role in shaping the purchase intention for environmentally friendly products. Keywords: Environment Protection, Small Luxury, Purchase Intention, Attitude Penelitian ini bertujuan untuk menguji pengaruh Environment Protection, Small Luxury, dan Attitude terhadap Purchase Intention. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 200 responden yang menerapkan gaya hidup minimalis sebagai bentuk kepedulian terhadap konsumsi berkelanjutan dan pengurangan limbah. Metode analisis yang digunakan adalah Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa Environment Protection dan Attitude berpengaruh positif dan signifikan terhadap Purchase Intention, sedangkan Small Luxury tidak berpengaruh signifikan terhadap Purchase Intention. Selain itu, Environment Protection dan Small Luxury berpengaruh positif dan signifikan terhadap Attitude. Kedua variabel tersebut juga secara langsung memengaruhi Purchase Intention, yang menunjukkan bahwa sikap positif konsumen serta kepedulian terhadap lingkungan dan konsumsi bijak berperan penting dalam membentuk niat beli terhadap produk ramah lingkungan. Kata Kunci: Environment Protection, Small Luxury, Purchase Intention, Attitude.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 25 402 |
| NIM/NIDN Creators: | 43121010204 |
| Uncontrolled Keywords: | Environment Protection, Small Luxury, Purchase Intention, Attitude. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 304 Factors Affecting Social Behaviour/Faktor-faktor yang Mempengaruhi Tingkah Laku Sosial > 304.2 Human Ecology/Ekologi Manusia |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 28 Oct 2025 05:10 |
| Last Modified: | 28 Oct 2025 05:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/99900 |
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