FAUZIAH, AINUN (2025) PENGARUH SUSTAINABILITY AWARENESS: PERAN SUBJECTIVE NORM DAN PERCEIVED BEHAVIOR CONTROL SEBAGAI INTERVENING TERHADAP SUSTAINABILITY FASHION PURCHASING BEHAVIOR PRODUCT THRIFTING SOLUSI ALTERNATIF FAST FASHION DI INDONESIA (Studi Kasus Seluruh Bagian Daerah Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (545kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (277kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (356kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (169kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (362kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (167kB) |
|
|
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (203kB) |
|
|
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (243kB) |
Abstract
This study is to test and analyze the influence of Sustainability awareness on purchasing behavior with Subjective Norm and Perceived Behavior Control as mediating variables. This research data is data taken from primary data obtained from the processing of questionnaire data filled out by product thrifting users who have made purchases. The number of samples used was 158 respondents and the analysis technique used in this study was using partial least square (Pls) analysis. The results of this study show that subjective norms and perceived behavior control mediate the relationship between the variables of sustainability awareness and purchasing behavior. Keywords: Sustainability Awareness, Subjective Norm, Perceived Behavior Control, Purchasing Behaviour Penelitian ini untuk menguji serta menganalisis pengaruh Sustainbility awareness terhadap purchasing behavior dengan Subjective Norm dan Perceived Behavior Control sebagai variabel mediasi. Data penelitian ini merupakan data yang diambil dari data primer yang diperoleh dari pengolahan data kuesioner yang diisi oleh pengguna product thrifting yang telah melakukan pembelian. Jumlah sampel yang digunakan sebanyak 158 responden dan teknik analisis yang digunakan dalam penelitian ini adalah dengan menggunakan analisis partial least square (Pls). Hasil penelitian ini menunjukkan bahwa subjective norm dan perceived behavior control memediasi hubungan antara variabel sustainbility awareness terhadap purchasing behavior. Kata kunci: Sustainability Awareness, Subjective Norm, Perceived Behavior Control, Purchasing Behavior
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 25 395 |
| NIM/NIDN Creators: | 43121110050 |
| Uncontrolled Keywords: | Sustainability Awareness, Subjective Norm, Perceived Behavior Control, Purchasing Behavior |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 304 Factors Affecting Social Behaviour/Faktor-faktor yang Mempengaruhi Tingkah Laku Sosial 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 304 Factors Affecting Social Behaviour/Faktor-faktor yang Mempengaruhi Tingkah Laku Sosial > 304.2 Human Ecology/Ekologi Manusia 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 27 Oct 2025 08:34 |
| Last Modified: | 27 Oct 2025 08:34 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/99865 |
Actions (login required)
 |
View Item |
