PERANCANGAN VIDEO 3D ANIMASI SEBAGAI MEDIA PROMOSI BRAND VARLIOUS

ARDIYANSYAH, DENDRA (2025) PERANCANGAN VIDEO 3D ANIMASI SEBAGAI MEDIA PROMOSI BRAND VARLIOUS. S1 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 01 COVER.pdf Download (504kB) | Preview
	Text (BAB I) 02 BAB 1.pdf Restricted to Registered users only Download (83kB)
	Text (BAB II) 03 BAB 2.pdf Restricted to Registered users only Download (452kB)
	Text (BAB III) 04 BAB 3.pdf Restricted to Registered users only Download (181kB)
	Text (BAB IV) 05 BAB 4.pdf Restricted to Registered users only Download (1MB)
	Text (BAB V) 06 BAB 5.pdf Restricted to Registered users only Download (74kB)
	Text (DAFTAR PUSTAKA) 07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (127kB)
	Text (LAMPIRAN) 08 LAMPIRAN.pdf Restricted to Registered users only Download (328kB)

Abstract

This 3D animation design project aims to establish a strong visual identity for Varlious, a local streetwear fashion brand targeting teenagers and young adults. Using immersive and narrative visual approaches, the project intends to reinforce Varlious as a symbol of self-expression and authentic urban lifestyle, delivering promotional messages that are not only informative but also emotional and aesthetically engaging.The methodology includes observing current visual trends, exploring urban visual styles, and developing characters, environments, and storylines through 3D modeling, texturing, and cinematic animation techniques. All visual elements are tailored to resonate with Gen Z audiences, using a casual tone and a strong urban atmosphere. The project is distributed via digital platforms such as Instagram and TikTok, aligning with the media habits of the target audience.The final product demonstrates that 3D animation is an effective tool in conveying brand identity and increasing audience engagement. Respondents highlighted the visual appeal and uniqueness of the animation, distinguishing Varlious from similar brands. Although some feedback mentioned visual transitions and duration, revisions were made to enhance storytelling and message delivery. Overall, the project proves that 3D animation is a powerful medium for promoting streetwear fashion brands in the digital era. Keywords: 3D animation, digital promotion, streetwear, branding, urban visuals, Varlious Perancangan animasi 3D sebagai media promosi ini bertujuan untuk membangun identitas visual brand Varlious, sebuah brand fashion streetwear lokal yang menyasar kalangan remaja dan dewasa muda. Melalui pendekatan visual yang imersif dan naratif, proyek ini ingin memperkuat citra Varlious sebagai simbol ekspresi diri dan gaya hidup urban yang autentik, dengan menyampaikan pesan promosi yang tidak hanya informatif, tetapi juga emosional dan estetis. Metode yang digunakan meliputi observasi tren visual, eksplorasi gaya visual urban, serta pengembangan karakter, lingkungan, dan storyline menggunakan teknik 3D modeling, texturing, dan animasi sinematik. Seluruh elemen visual dirancang untuk relevan dengan audiens Gen Z, dengan tone kasual dan atmosfer perkotaan yang kuat. Distribusi karya dilakukan melalui platform digital seperti Instagram dan TikTok yang sesuai dengan kebiasaan media konsumsi target pasar. Hasil karya memperlihatkan bahwa pendekatan animasi 3D dapat secara efektif menyampaikan identitas brand dan meningkatkan engagement audiens. Responden menyatakan bahwa animasi ini memiliki daya tarik visual tinggi dan membedakan Varlious dari brand sejenis. Meski ada masukan terkait transisi visual dan durasi, revisi telah dilakukan untuk meningkatkan kualitas storytelling dan penyampaian pesan. Secara keseluruhan, karya ini membuktikan bahwa animasi 3D merupakan media potensial untuk promosi brand fashion streetwear yang kompetitif di era digital. Kata Kunci: animasi 3D, promosi digital, streetwear, branding, visual urban, Varlious

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 114
NIM/NIDN Creators:	42321010069
Uncontrolled Keywords:	animasi 3D, promosi digital, streetwear, branding, visual urban, Varlious
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.693 Three Dimensional Graphics, 3-D/Komputer Grafis Tiga Dimensi 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	18 Oct 2025 08:08
Last Modified:	18 Oct 2025 08:08
URI:	http://repository.mercubuana.ac.id/id/eprint/99457

Actions (login required)

View Item