OCTORY, GADIS (2013) Strategi Promosi Melalui Jejaring Sosial Facebook untuk Menumbuhkan Kesadaran Merek Sinar Mas Land. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This is the era of brand competition. Seeing the many brand products Sinar Mas Land property, not good for the public awareness of a brand. Facebook is very popular social networking use in Indonesia and abroad, Effect of communication on facebook sporadic, relatively cheaper, faster, wider reach. Sinar Mas Land including the company chose one of its Brand Campaign media using facebook, by having a strong brand will be ahead of the competition. The problem is how the promotional strategies through social networking facebook to Increase brand awareness Sinar Mas Land. The most influential team in the preparation of promotional strategies that Sinar Mas Land Corporate Communications. The purpose of this study was to determine promotional strategies through social networks to increase brand awareness facebook Sinar Mas Land. The method used was a qualitative method. In this study, researchers describe, narrate, and descriptively explained the research findings. From the results of research and studies on the activities of Sinar Mas Land facebook period October to December 2012, researchers examined the stage of the processing of this promotional strategy consists of four stages of the process diadposi Public Relations, namely fact-finding stage, strategic planning implementation of content promotion strategy implementation and evaluation stages. Use facebook networking in the promotion of the brand can be said Sinar Mas Land grabbing a lot of audiences, and there are reciprocal active content that appears on facebook, the comments from customers and answers from the Admin facebook. The update promotional content Sinar Mas Land consists of sentence Greetings by calling the consumer as ' citizens SML', Quiz, Product Promotion, Picture / Video Products Sinar Mas Land, Reminder Products, FAQs, and Handing Complaint. Obtained as well as engagement with consumers for the achievement of long-term relationships. The use of the Internet media as one of the company's promotional strategy to face the global competition of today are oriented on customer relationships and build brand awareness becomes interesting to study, so as to enrich and develop the discourse of corporate marketing communications in Indonesia, both theoretical and practical. Keywords: Campaign Strategy, Social Networking Facebook, Brand Awareness
| Item Type: | Thesis (S2) |
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| NIM/NIDN Creators: | 5521110112 |
| Uncontrolled Keywords: | Campaign Strategy, Social Networking Facebook, Brand Awareness |
| Divisions: | Pascasarjana > Magister Ilmu Komunikasi |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 16 Oct 2025 06:42 |
| Last Modified: | 16 Oct 2025 06:42 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/99370 |
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