CHRYSANTI, FIONNA (2025) PENGARUH ENVIRONMENTAL CONCERN, DAN SERVICE INNOVATION TERHADAP REVISIT INTENTION DI CENTRAL MARKET PIK - JAKARTA DENGAN DESTINATION IMAGE SEBAGAI VARIABLE MEDIASI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The purpose of this study is to identify factors influencing revisit intention. The proposed research model is based on the grand theory of Tourism Systems and SO-R, adopting the concepts of SDGs and the Triple Bottom Line (TBL). This research is further developed by examining the influence of Environmental Concern and Service Innovation on Revisit Intention at Central Market PIK, Jakarta, with Destination Image as a mediator. A quantitative approach was used with PLS-SEM (SmartPLS 4.1.1.2), and data were collected through a field survey questionnaire administered to 240 respondents who had visited and planned to return to the Central Market PIK, an urban green space in Jakarta. This instrument met the criteria of reliability and validity, with evaluation of direct and indirect influences between constructs. The results show that Environmental Concern has a positive but insignificant effect on Revisit Intention (β = 0.009; t = 0.145; p = 0.885), whereas Service Innovation exerts a positive and significant direct effect (β = 0.332; t = 3.466; p = 0.001). Both Environmental Concern (β = 0.373; t = 6.366; p = 0.000) and Service Innovation (β = 0.552; t = 11.125; p = 0.000) significantly enhance Destination Image, which in turn positively affects Revisit Intention (β = 0.381; t = 4.306; p = 0.000). The mediation test confirms that Destination Image fully mediates the influence of Environmental Concern (β = 0.142; t = 3.614; p = 0.000) and partially mediates the relationship between Service Innovation and Revisit Intention (β = 0.211; t = 3.988; p = 0.000). Model explanatory power is moderate to substantial (R² = 0.691 for Destination Image, adj. 0.688; R² = 0.460 for Revisit Intention, adj. 0.454) and exhibits strong predictive relevance (Q² = 0.681 for Destination Image; Q² = 0.402 for Revisit Intention). In out-of-sample testing, PLS-Predict produced lower RMSE than a linear regression benchmark for most indicators, evidencing superior predictive ability. These findings confirm the role of destination image in mediating the relationship between sustainability practices and service innovation, either fully or partially, which ultimately drives revisit intentions. Keywords: Environmental Concern, Urban Green Space, Sustainable Destination, Service Innovation, Destination Image, Revisit Intention Tujuan penelitian ini adalah mengidentifikasi faktor-faktor yang memengaruhi niat kunjung ulang. Model penelitian yang diajukan berlandaskan grand theory Tourism Systems dan S–O–R, serta mengadopsi konsep SDGs dan Triple Bottom Line (TBL). Penelitian ini dikembangkan lebih lanjut dengan menguji pengaruh Environmental Concern dan Service Innovation terhadap Revisit Intention di Central Market PIK, Jakarta, dengan Destination Image sebagai mediator. Pendekatan kuantitatif digunakan dengan PLS-SEM (SmartPLS 4.1.1.2), dan data dikumpulkan melalui kuesioner survei lapangan kepada 240 responden yang telah berkunjung dan berencana kembali ke Central Market PIK. Instrumen memenuhi kriteria reliabilitas dan validitas, disertai evaluasi pengaruh langsung dan tidak langsung antarkonstruk. Hasil menunjukkan bahwa Environmental Concern berpengaruh positif namun tidak signifikan terhadap Revisit Intention (β = 0,009; t = 0,145; p = 0,885), sedangkan Service Innovation berpengaruh positif dan signifikan secara langsung (β = 0,332; t = 3,466; p = 0,001). Baik Environmental Concern (β = 0,373; t = 6,366; p = 0,000) maupun Service Innovation (β = 0,552; t = 11,125; p = 0,000) secara signifikan meningkatkan Destination Image, yang pada gilirannya berpengaruh positif terhadap Revisit Intention (β = 0,381; t = 4,306; p = 0,000). Uji mediasi menegaskan bahwa Destination Image memediasi secara penuh pengaruh Environmental Concern (β = 0,142; t = 3,614; p = 0,000) dan memediasi secara parsial hubungan antara Service Innovation dan Revisit Intention (β = 0,211; t = 3,988; p = 0,000). Daya jelaskan model berada pada tingkat sedang hingga substansial (R² = 0,691 untuk Destination Image, adj. 0,688; R² = 0,460 untuk Revisit Intention, adj. 0,454) dan menunjukkan relevansi prediktif yang kuat (Q² = 0,681 untuk Destination Image; Q² = 0,402 untuk Revisit Intention). Dalam pengujian out-of-sample, PLSPredict menghasilkan RMSE yang lebih rendah daripada tolok ukur regresi linear untuk sebagian besar indikator, yang menandakan kemampuan prediktif yang lebih unggul. Temuan-temuan ini menegaskan peran Destination Image dalam memediasi hubungan antara praktik keberlanjutan dan inovasi layanan—baik secara penuh maupun parsial—yang pada akhirnya mendorong niat kunjung ulang. Keywords: Environmental Concern, Ruang Terbuka Hijau, Urban Green Space, Sustainable Destination, Service Innovation, Destination Image, Revisit Intention
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