SARAH, SARAH (2025) PERANCANGAN KONTEN EDUKASI DESAIN SEBAGAI STRATEGI SOFT SELLING FAWQ STUDIO UNTUK AUDIENS B2B. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (559kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (157kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (528kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (352kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (6MB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (144kB) |
|
|
Text (DAFTAR PUSTAKA)
07 Daftar Pustaka.pdf Restricted to Registered users only Download (129kB) |
|
|
Text (LAMPIRAN)
08 Lampiran.pdf Restricted to Registered users only Download (17MB) |
Abstract
Educational content plays an essential role in helping potential clients understand the design process while simultaneously strengthening the professional image of creative studios. This project aims to develop educational content design for Fawq Studio’s Instagram as a soft selling strategy to reach B2B audiences such as brands, agencies, startups, and creative individuals. Initial observations revealed that Fawq Studio had not yet provided relevant and informative content on its Instagram feed, while existing content did not fully reflect subtle persuasive efforts or encourage further interaction. The design method applied was Design Thinking, consisting of five stages: empathize, define, ideate, prototype, and test. From this exploration, the main visual keywords were identified as modern, professional, informative, engaging, and user-friendly, supported by values of clarity, efficiency, trust, and collaboration. The final output consisted of 12 carousel posts designed with the brand’s identity colors (Red Rose, grey, and white), sans-serif typography (Dosis and Montserrat), and a modular layout to ensure readability. The content themes were arranged progressively, beginning with branding fundamentals and continuing toward advanced practices such as visual storytelling, motion graphics, and animation, allowing audiences to understand the creative process systematically. Evaluation was conducted through questionnaires involving 20 respondents, analysis of Instagram insight data, and interviews with the studio partner. Results indicated that most audiences found the content relevant, consistent with Fawq Studio’s identity, and effective in delivering educational messages. Feedback highlighted the need for deeper material, real case studies, and exploration of alternative formats such as Reels or short videos. Post-exhibition revisions focused on reorganizing the feed layout, adding connecting elements, and refining typography to create a stronger sense of unity and rhythm. Overall, this project demonstrates that educational content can serve as an effective soft selling strategy to strengthen Fawq Studio’s professional image on social media. Keywords: Educational Content, Instagram, Soft Selling, Visual Communication Design, Branding Konten edukasi memiliki peran penting dalam membantu calon klien memahami proses kerja desain sekaligus memperkuat citra profesional studio kreatif. Perancangan ini bertujuan mengembangkan desain konten edukasi di Instagram Fawq Studio sebagai strategi soft selling untuk menjangkau audiens B2B seperti brand, agensi, startup, maupun individu kreatif. Observasi awal menunjukkan bahwa Fawq Studio belum memiliki konten yang relevan dan informatif di feed Instagram, sementara konten yang tersedia belum sepenuhnya mencerminkan upaya membujuk audiens secara halus ataupun mendorong interaksi lebih lanjut. Metode yang digunakan adalah Design Thinking dengan lima tahap, yaitu empathize, define, ideate, prototype, dan test. Dari eksplorasi diperoleh kata kunci visual modern, profesional, informatif, engaging, dan user-friendly, serta nilai-nilai kejelasan, efisiensi, kepercayaan, dan kolaborasi. Hasil perancangan berupa 12 konten carousel dengan penggunaan warna identitas Red Rose, abu-abu, dan putih, tipografi sans-serif (Dosis dan Montserrat), serta layout modular untuk mendukung keterbacaan. Penyusunan tema konten dilakukan secara berurutan, mulai dari dasar branding hingga praktik lanjutan seperti storytelling visual, motion graphics, dan animasi, sehingga audiens dapat memahami proses kreatif secara sistematis. Evaluasi karya dilakukan melalui kuesioner kepada 20 responden, analisis data insight Instagram, serta wawancara dengan mitra. Hasilnya menunjukkan bahwa mayoritas audiens menilai konten relevan, konsisten dengan identitas Fawq Studio, dan mampu menyampaikan pesan edukatif dengan jelas. Masukan juga diperoleh terkait pendalaman materi, studi kasus nyata, serta eksplorasi format distribusi seperti Reels atau video singkat. Revisi pasca pameran dilakukan dengan menata ulang tampilan feeds, menambahkan elemen penyambung, dan memperbaiki layout agar menghadirkan kesatuan serta irama visual yang lebih harmonis. Dengan demikian, perancangan ini membuktikan bahwa konten edukasi dapat menjadi strategi soft selling yang efektif untuk memperkuat citra profesional Fawq Studio di media sosial. Kata Kunci: Konten Edukasi, Instagram, Soft Selling, Desain Komunikasi Visual, Branding
Actions (login required)
 |
View Item |
