PURWANTI, RANTI (2025) PENGARUH GREEN AWARENESS, GREEN LIFESTYLE, DAN GREEN PRODUCT KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION PRODUK ELECTRIC VEHICLE (MOTOR LISTRIK) DI DAERAH KHUSUS JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (498kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 BAB 1.pdf Restricted to Registered users only Download (245kB) |
|
|
Text (BAB II)
03 BAB 2.pdf Restricted to Registered users only Download (312kB) |
|
|
Text (BAB III)
04 BAB 3.pdf Restricted to Registered users only Download (138kB) |
|
|
Text (BAB IV)
05 BAB 4.pdf Restricted to Registered users only Download (390kB) |
|
|
Text (BAB V)
06 BAB 5.pdf Restricted to Registered users only Download (100kB) |
|
|
Text (DAFTAR PUSTAKA)
07 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (166kB) |
|
|
Text (LAMPIRAN)
08 LAMPIRAN.pdf Restricted to Registered users only Download (423kB) |
Abstract
This study aims to analyze the influence of Green Awareness, Green Lifestyle, and Green Product Knowledge on Green Purchase Intention for environmentally friendly products, specifically electric motorcycles, in the Special Capital Region of Jakarta (DKI Jakarta). The research is motivated by the growing global environmental issues and the need for a transition towards more sustainable consumption and lifestyle. A quantitative method was used with a Structural Equation Modeling Partial Least Square (SEM-PLS) approach. The sampling technique applied was purposive sampling, involving 150 respondents from DKI Jakarta who have the intention to purchase electric motorcycles. The results show that Green Awareness, Green Lifestyle, and Green Product Knowledge have a positive and significant influence on Green Purchase Intention. These three variables collectively explain 63% of the variance in Green Purchase Intention. The study concludes that increased environmental awareness, green lifestyle adoption, and sufficient knowledge of eco-friendly products play a role in encouraging consumers’ purchase intention of electric motorcycles. Keywords: Green Awareness, Green Lifestyle, Green Product Knowledge, Green Purchase Intention, Electric Motorcycle, PLS-SEM. Penelitian ini bertujuan untuk menganalisis pengaruh Green Awareness, Green Lifestyle, dan Green Product Knowledge terhadap Green Purchase Intention pada produk ramah lingkungan berupa kendaraan motor listrik di wilayah Daerah Khusus Ibukota (DKI) Jakarta. Penelitian ini dilatarbelakangi oleh meningkatnya isu lingkungan global dan pentingnya transisi menuju konsumsi serta gaya hidup berkelanjutan. Metode yang digunakan adalah kuantitatif dengan pendekatan Structural Equation Modeling Partial Least Square (SEM-PLS). Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 150 warga DKI Jakarta yang memiliki niat membeli motor listrik. Hasil penelitian menunjukkan bahwa Green Awareness, Green Lifestyle, dan Green Product Knowledge berpengaruh positif dan signifikan terhadap Green Purchase Intention. Ketiga variabel tersebut secara bersama-sama menjelaskan sebesar 63% variabel Green Purchase Intention. Penelitian ini menyimpulkan bahwa peningkatan kesadaran lingkungan, gaya hidup hijau, dan pengetahuan mengenai produk ramah lingkungan berperan dalam mendorong niat beli konsumen terhadap kendaraan motor listrik. Kata kunci: Green Awareness, Green Lifestyle, Green Product Knowledge, Green Purchase Intention, Motor Listrik, SEM-PLS.
Actions (login required)
 |
View Item |
