OPTIMALISASI UI/UX WEBSITE LATTERIA GELATO DENGAN METODE DESIGN THINKING (Studi Kasus : Latteria Gelato)

NAJWA, SHANATA (2025) OPTIMALISASI UI/UX WEBSITE LATTERIA GELATO DENGAN METODE DESIGN THINKING (Studi Kasus : Latteria Gelato). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The rapid development of digital technology has influenced consumer behavior in accessing online services, including in the food and beverage e-commerce sector. Latteria Gelato, which targets millennial and Gen Z consumers, faces challenges related to low user engagement and inefficient website navigation. This has the potential to hinder online sales conversion rates. The main goal of this study is to rethink the Latteria Gelato website's (UI/UX) using the Design Thinking methodology. Understanding user demands, coming up with original concepts, and carrying out efficient prototype testing are the main objectives of this study. This study employs qualitative methodologies using user surveys and in-depth interviews. The five primary steps in the design process are define, ideate, prototype, test, and empathize. The study aims to produce a UI/UX design that is both functional and visually appealing, while being user-friendly. It is expected that this design will enhance the overall user experience. engagement, and sales conversion rates on the Latteria Gelato website. Keywords: UI/UX, Design Thinking, E-commerce, User Experience, Latteria Gelato Website Perkembangan teknologi digital yang pesat telah memengaruhi perilaku konsumen dalam mengakses layanan online, termasuk di sektor e-commerce makanan dan minuman. Latteria Gelato, yang menyasar konsumen dari kalangan milenial dan Gen Z, menghadapi tantangan terkait rendahnya keterlibatan pengguna dan navigasi website yang kurang efisien. Hal ini berpotensi menghambat tingkat konversi penjualan secara online. Penelitian ini bertujuan untuk memanfaatkan metode Design Thinking guna mencapai tujuan penelitian, yaitu untuk merancang ulang UI/UX situs Latteria Gelato. Penelitian ini berfokus pada memahami kebutuhan pengguna, mengembangkan ide kreatif, dan melakukan pengujian prototipe yang efektif. Saran penelitian ini saya mengadopsi metode kualitatif melalui pelaksanaan survei dan wawancara. mendalam dengan pengguna. Empatize, define, ideate, prototype, dan test adalah lima tahap utama dalam proses desain. Hasil dari penelitian saya ini diharapkan dapat menghasilkan desain UI/UX yang mudah digunakan, menarik, dan fungsional. Desain ini diharapkan dapat meningkatkan pengalaman pengguna, keterlibatan, dan tingkat konversi penjualan di situs web Latteria Gelato. Kata kunci: UI/UX, Design Thinking, E-commerce, Pengalaman Pengguna, Website Latteria Gelato

Item Type: Thesis (S1)
Call Number CD: FIK/SI. 25 105
NIM/NIDN Creators: 41821110010
Uncontrolled Keywords: UI/UX, Design Thinking, E-commerce, Pengalaman Pengguna, Website Latteria Gelato
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 681 Precision Instruments/Produksi Instrumen Presisi > 681.2 Testing, Measuring, Sensing Instruments/Produksi Alat-alat untuk Tes, Pengujian dan Sensor
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.8 Electronic Game/Permainan Elektronik
Divisions: Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: khalimah
Date Deposited: 03 Oct 2025 09:01
Last Modified: 03 Oct 2025 09:01
URI: http://repository.mercubuana.ac.id/id/eprint/98752

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