INVESTIGATION ON GEN Z RESPONSIBLE COSMETICS CONSUMPTION: MEDIATING ROLE OF GREEN TRUST ON GREEN PURCHASE INTENTION

KAMILA, FANIA TRISHAFA (2025) INVESTIGATION ON GEN Z RESPONSIBLE COSMETICS CONSUMPTION: MEDIATING ROLE OF GREEN TRUST ON GREEN PURCHASE INTENTION. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The growing emphasis on sustainability in both business and societal frameworks underscores the imperative for environmentally responsible practices. This study examines how environmental concern, green packaging, and social media exposure influence green purchase intention in the beauty industry, with a focus on the mediating role of green trust. Using the Theory of Planned Behavior and empirical studies, the research employs a quantitative method to collect data from 220 respondents. Findings of this study reveals that environmental concern, green packaging, and social media exposure have positive impact on green purchase intention, whereas green trust is revealed to partially mediate environmental concern. Green packaging, and social media exposure towards green purchase intention. Keywords: Consumer Behavior, Green Consumption Intention, Environmental Concern, Green Packaging, Social Media Exposure, Green Trust.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 319
NIM/NIDN Creators:	43121010085
Uncontrolled Keywords:	Consumer Behavior, Green Consumption Intention, Environmental Concern, Green Packaging, Social Media Exposure, Green Trust.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	03 Oct 2025 02:37
Last Modified:	03 Oct 2025 02:37
URI:	http://repository.mercubuana.ac.id/id/eprint/98708

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