KONSTRUKSI PEMBUNUHAN KARAKTER TOKOH PRANI DALAM FILM "BUDI PEKERTI" (Analisis Framing Menggunakan Model Gamson dan Modigliani)

SATRIA, STEPHANUS SANCTUS (2025) KONSTRUKSI PEMBUNUHAN KARAKTER TOKOH PRANI DALAM FILM "BUDI PEKERTI" (Analisis Framing Menggunakan Model Gamson dan Modigliani). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Films have the ability to educate and influence the thoughts and actions of the audience. Moral-themed films often have beautifully packaged messages. They use depictions through story, dialogue, strong visuals to convey these messages to their audience. The purpose of this research is to find out the construction of character assassination of Prani character in Budi Pekerti film. The main theory used is mass media reality construction, which explains how the media shapes public perception of social reality. This research uses a qualitative approach with the Gamson and Modigliani framing analysis method by analysing four main scene units that illustrate the process of killing the character of Prani. The results showed that the film ‘Budi Pekerti’ framed Prani as a victim who experienced social, psychological, and professional crisis as a result of digital culture and public pressure. Framing devices such as metaphors, catchphrases, depictions, exemplars, and visual images are used effectively to display the devastation experienced by Prani. Reasoning devices such as roots, consequences, and appeals to principle show that character assassination occurs due to society's failure to verify information, as well as the loss of reconciliation space. This film illustrates the phenomenon of cancel culture and its impact on individual lives. Keywords : framing; film Budi Pekerti; character assassination; prani character Film mempunyai kemampuan mendidik dan mempengaruhi pikiran serta tindakan penontonnya. Film bertemakan moral seringkali memiliki pesan yang dikemas dengan indah. Mereka menggunakan penggambaran melalui cerita, dialog, visual yang kuat untuk menyampaikan pesan-pesan ini kepada audiensnya. Tujuan penelitian ini adalah untuk mengetahui konstruksi pembunuhan karakter tokoh Prani dalam film Budi Pekerti. Teori utama yang digunakan adalah konstruksi realitas media massa, yang menjelaskan bagaimana media membentuk persepsi publik terhadap realitas sosial. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis framing model Gamson dan Modigliani dengan menganalisis empat unit adegan utama yang menggambarkan proses pembunuhan karakter tokoh Prani. Hasil penelitian menunjukkan bahwa film "Budi Pekerti" membingkai tokoh Prani sebagai sosok korban yang mengalami krisis sosial, psikologis, dan profesional sebagai akibat dari budaya digital dan tekanan publik. Framing devices seperti metaphors, catchphrases, depictions, exemplars, dan visual images digunakan secara efektif untuk menampilkan kehancuran yang dialami Prani. Reasoning devices seperti roots, consequences, dan appeals to principle menunjukkan bahwa pembunuhan karakter terjadi karena kegagalan masyarakat dalam melakukan verifikasi informasi, serta hilangnya ruang rekonsiliasi. Film ini menggambarkan terhadap fenomena budaya cancel culture dan dampaknya terhadap kehidupan individu. Kata Kunci : framing; film Budi Pekerti; pembunuhan karakter; tokoh prani

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 25 099
NIM/NIDN Creators: 44121010087
Uncontrolled Keywords: framing; film Budi Pekerti; pembunuhan karakter; tokoh prani
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 170.1-170.9 Standard Subdivisions of Philosopy and Theory of Ethics/Subdivisi Standar Dari Filsafat dan Teori Etika > 170.4 Special Topics/Topik Khusus > 170.42 Metaethics/Etika Meta
400 Language/Bahasa > 400. Language/Bahasa > 401 Philosopy and Theory/Filsafat dan Teori Bahasa > 401.4 Language and Communication, Lexicology/Bahasa dan Komunikasi, Leksikologi > 401.41 Semiotics/Semiotik
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: khalimah
Date Deposited: 02 Oct 2025 02:56
Last Modified: 02 Oct 2025 02:56
URI: http://repository.mercubuana.ac.id/id/eprint/98675

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