ANALISIS PENGARUH LEISURE CONSTRAINT, EXPERIENTAL FAMILIARITY, KUALITAS LAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI (KAJIAN PADA WISATAWAN TAMAN NASIONAL BUNAKEN)

Kodongan, Alvo Tekab Rudolvo (2020) ANALISIS PENGARUH LEISURE CONSTRAINT, EXPERIENTAL FAMILIARITY, KUALITAS LAYANAN TERHADAP MINAT BERKUNJUNG KEMBALI (KAJIAN PADA WISATAWAN TAMAN NASIONAL BUNAKEN). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.

	Text (COVER) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) COVER - Alvo Tekab.pdf Download (1MB)
	Text (BAB I) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) BAB I - Alvo Tekab.pdf Restricted to Registered users only Download (1MB)
	Text (BAB II) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) BAB II - Alvo Tekab.pdf Restricted to Registered users only Download (3MB)
	Text (BAB III) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) BAB III - Alvo Tekab.pdf Restricted to Registered users only Download (2MB)
	Text (BAB IV) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) BAB IV - Alvo Tekab.pdf Restricted to Registered users only Download (5MB)
	Text (BAB V) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) BAB V - Alvo Tekab.pdf Restricted to Registered users only Download (539kB)
	Text (DAFTAR PUSTAKA) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) DAFTAR PUSTAKA - Alvo Tekab.pdf Restricted to Registered users only Download (1MB)
	Text (LAMPIRAN) (43116110424-ALVO TEKAB RUDOLVO KODONGAN) LAMPIRAN - Alvo Tekab.pdf Restricted to Registered users only Download (5MB)

Abstract

Tujuan utama dari penelitian ini adalah untuk menguji dan menganalisis pengaruh leisure constraint, experiential familiarity, dan kualitas layanan terhadap minat berkunjung kembali (kajian pada wisatawan taman nasional bunaken), dengan menggunakan pendekatan deskriptif kuantitatif. Data dalam penelitian diperoleh dari 235 wisatawan taman nasional bunaken. Analisis data dalam penelitian ini menggunakan metode alternatif dari structural equation modeling (SEM) yaitu partial least square (PLS). Tahap pertama dalam penelitian ini untuk menguji validitas pernyataan serta variabel berikut dengan reliabilitasnya. Tahap kedua menguji hubungan antara leisure constraint, experiential familiarity, dan kualitas layanan terhadap minat berkunjung kembali. Hasil dari penelitian ini menyatakan bahwa experiential familiarity, dan kualitas layanan berpengaruh positif dan signifikan terhadap minat berkunjung kembali dan leisure constraint berpengaruh positif namun tidak signifikan terhadap minat berkunjung kembali. The main purpose of this research is to test and analyze the leisure constraint, experiential familiarity, and quality of service to interest the study on tourists visit back (bunaken national park), by adopting quantitative descriptive. The data obtained from 235 tourists bunaken national park. In this research data analysis use of an alternative to structural equation modeling the partial (SEM) (PLS) least square. The first step in this research to test the validity of its questions each variable reliabilitasnya are. The second test the relationship between leisure constraint, experiential familiarity, and quality of service to visit back interest. The result of this research stated that experiential familiarity, as well as the services it has some positive effects and significantly to interest visit back and leisure constraint it has some positive effects on interest visit was insignificant.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	43116110424
Uncontrolled Keywords:	Leisure Constraint, Experiential Familiarity, Kualitas Layanan, Minat Berkunjung Kembali Leisure Constraint, Experiential Familiarity, Quality of Service, Interest Visiting Again.
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NAIMAH NUR ISLAMIDIYANAH
Date Deposited:	23 Sep 2025 05:43
Last Modified:	23 Sep 2025 05:43
URI:	http://repository.mercubuana.ac.id/id/eprint/98395

Actions (login required)

View Item