FAHREZA, IFVAN (2025) HUBUNGAN INTENSITAS PENGGUNAAN MEDIA SOSIAL DENGAN ATTENTION SPAN DAN KETERAMPILAN PEMECAHAN MASALAH SOSIAL PADA INDIVIDU DEWASA MUDA DI CILEDUG. S1 thesis, Universitas Mercu Buana.
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Abstract
Short-form video-based social media is increasingly popular among digital audiences, as evidenced by the exponential increase in the use of short-form videobased social media in Indonesia. This study aims to examine the relationship between the intensity of short-form video-based social media use with attention span and social problem-solving skills in young adults in Ciledug. This study was conducted on 145 young adults in Ciledug aged 18–25 years. This study used quantitative methods with correlational data analysis techniques. Sampling in this study used non-probability sampling with a purposive sampling technique. The instruments in this study consisted of the Multidimensional Facebook Intensity Scale (MFIS) to measure the intensity of social media use, the Attentional Control Scale (ACS) to measure attention span, and the Social Problem Solving Inventory– Revised Short Form (SPSI–R:SF) to measure social problem-solving skills. The results of the study stated that there is a negative and significant relationship between the intensity of short-form video-based social media use and attention span. These results indicate that the higher the intensity of short-form video-based social media use, the lower the attention span of young adults in Ciledug. The results of this study also revealed an insignificant relationship between the intensity of short-form video-based social media use and social problem-solving skills among young adults in Ciledug. This means that the data in this study are not strong enough to prove a real relationship between the intensity of short-form video-based social media use and social problem-solving skills among young adults in Ciledug. This finding has implications for strategies to control the use of short-form videobased social media among young adults in Ciledug. Keywords: Social Media, Short Form Video, Intensity of Use, Attention Span, Attentional Control, Social Problem-Solving Skills, Young Adults Media sosial berbasis short form video semakin populer pada khalayak digital yang ditandai dengan peningkatan penggunaan media sosial berbasis short form video secara eksponensial di Indonesia. Penelitian ini bertujuan untuk menguji hubungan antara intensitas penggunaan media sosial berbasis short form video dengan attention span dan keterampilan pemecahan masalah sosial pada individu dewasa muda di Ciledug. Penelitian ini dilakukan pada 145 individu dewasa muda di Ciledug dengan rentang usia 18 – 25 tahun. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis data korelasional. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling dengan teknik purposive sampling. Instrumen pada penelitian ini terdiri dari Multidimensional Facebook Intensity Scale (MFIS) untuk mengukur intensitas penggunaan media sosial, Attentional Control Scale (ACS) untuk mengukur attention span dimana secara operasional attentional control berfokus pada kemampuan focusing dan shifting yang merupakan mekanisme inti dalam memengaruhi kapasistas attention span, serta Social Problem Solving Inventory–Revised Short Form (SPSI–R:SF) untuk mengukur keterampilan pemecahan masalah sosial. Hasil penelitian menyatakan bahwa terdapat hubungan negatif dan signifikan antara intensitas penggunaan media sosial berbasis short form video dengan attention span. Hasil tersebut mengindikasikan bahwa semakin tinggin intensitas penggunaan media sosial berbasis short form video maka semakin rendah attention span individu dewasa muda di Ciledug. Hasil penelitian ini juga mengungkapkan hasil yang tidak signifikan pada intensitas penggunaan media sosial berbasis short form video dengan keterampilan pemecahan masalah sosial pada individu dewasa muda di Ciledug. Artinya, data penelitian ini tidak cukup kuat untuk membuktikan adanya hubungan nyata antara intensitas penggunaan media sosial berbasis short form video dengan keterampilan pemecahan masalah sosial pada individu dewasa muda di Ciledug. Temuan ini berimplikasi dalam strategi pengendalian penggunaan media sosial berbasis short form video pada individu dewasa muda di Ciledug. Kata Kunci: Media Sosial, Short Form Video, Intensitas Penggunaan, Attention Span, Attentional Control, Keterampilan Pemecahan Masalah Sosial, Dewasa Muda
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