PERANCANGAN IDENTITAS VISUAL JAMU MBOK YAH

ANNISSA, ALVINA MEGA FITRI (2025) PERANCANGAN IDENTITAS VISUAL JAMU MBOK YAH. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Jamu Mbok Yah is one of the MSMEs engaged in the food and beverage sector that still maintains hereditary family recipes. This research aims to create traditional herbal medicine branding in the digital era through qualitative methods with interview and observation processes. The results show that Jamu Mbok Yah has the main value, namely the taste that suits many groups of people. With many flavor variants and efficacy, it will make the opportunity for this traditional herbal medicine to be accepted by many people in addition to citta rasa, its efficacy can make it one of the alternative treatment options that are more natural and do not contain harmful chemicals. The branding strategy includes the tagline "True natural, Proven efficacy. A simple logo with a green leaf icon equipped with hand drawn typography "J-M-Y" as the identical of the herbal product. With some eye-catching label designs and promotional videos on social media. This is expected to increase the branding of traditional herbal medicine "Jamu Mbok Yah" among today's contemporary drinks Keywords: Jamu Mbok Yah, Food and beverage, Alternatives, Efficacy Jamu Mbok Yah adalah salah satu UMKM yang bergerak di bidang food and beverage yang masih mempertahankan resep turun temurun keluarga. Perancangan ini bertujuan untuk menciptakan branding jamu tradisional di era digital melalui metode kualitatif dengan proses wawancara dan observasi. hasil menunjukan bahwa Jamu Mbok Yah mempunyai nilai utama yaitu cita rasa yang pas dengan banyak golongan masyarakat. Dengan banyaknya varian rasa dan khasiat akan membuat kesempatan jamu tradisional ini diterima banyak kalangan selain cita rasa, khasiatnya dapat menjadikan salah satu alternatif pilihan pengobatan yang lebih alami dan tidak mengandung zat kimia berbahaya. Strategi branding meliputi tagline “ Alami sejati, Khasiat teruji. Logo sederhana dengan icon daun berwarna hijau dengan dilengkapi hand drawn typography “J-M-Y” sebagai identik dari produk jamu tersebut. Dengan beberapa desain label yang menarik dan video promosi di sosial media. Hal ini diharapkan dapat meningkatkan branding dari jamu tradisional “ Jamu Mbok Yah “ di kalangan minuman kekinian masa kini Kata Kunci : Jamu Mbok Yah, Food and beverage,Alternatif,khasiat

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 046
NIM/NIDN Creators:	42321110026
Uncontrolled Keywords:	Jamu Mbok Yah, Food and beverage,Alternatif,khasiat
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 331 Labor Economics/Ekonomi Perburuhan > 331.5 Other Special Categories of Workers/Pekerja Kategori 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 635 Garden Crops (Horticulture)/Tanaman Kebun (Hortikultura) 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 635 Garden Crops (Horticulture)/Tanaman Kebun (Hortikultura) > 635.7 Aromatic and Sweet Herbs/Tanaman untuk Bumbu dan Tanaman Jamu
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	16 Sep 2025 06:33
Last Modified:	16 Sep 2025 06:33
URI:	http://repository.mercubuana.ac.id/id/eprint/97938

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