WIJAYA, ONESIPHORUS NATA (2025) PERANCANGAN ANIMASI 3D DENGAN KONTEN BULLYING UNTUK PENGGUNA BERUSIA 18-25 TAHUN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Bullying cases in Indonesian high schools have serious physical, mental, and social consequences, underscoring the need for effective educational media to build empathy and prompt bystander intervention. This project presents a 3D animated short titled “Satu Langkah Kecil” (“One Small Step”), approximately 2–3 minutes long, aimed at audiences aged 18–25, with a distribution strategy focused on digital channels commonly consumed by Gen Z. The goal is to heighten sensitivity to bullying and stimulate the courage to defend victims. The design method adopts a Design Thinking framework—Empathize, Define, Ideate, Prototype—to ensure the solution is emotionally and contextually relevant to the target users. Empathy work centers on the victim’s experience and the bystander’s dilemma, while 5W1H goal-setting establishes design targets and the implementation context. The visual strategy emphasizes minimalist storytelling with concise, natural dialogue at key moments, and uses highcontrast visual oppositions (light–dark, narrow–wide) to chart the victim’s emotional journey toward hope; the brief duration was chosen to optimize comprehension for digital-native audiences. Differentiation lies in a clean aesthetic, deliberate negative space, and harmonious color–form compositions that provoke empathy without over-stimulation. Preliminary results indicate that the visual narrative and semi-realistic character design effectively convey the moral message to 18–25-year-old viewers. A design test gathered feedback from 28 respondents via Google Forms to evaluate message clarity, emotional resonance, and the potential to encourage active bystander behavior. These findings suggest that animation is a compelling and relevant medium for anti-bullying awareness campaigns in digital environments. Keywords: 3D Animation, Visual Communication Design, Bullying, Bystander, Visual Narrative, Minimalism. Kasus bullying di SMA di Indonesia berdampak serius pada kesehatan fisik, mental, dan sosial, sehingga diperlukan media edukasi yang efektif untuk membangun empati dan mendorong intervensi bystander. Perancangan ini menghadirkan animasi 3D berjudul “Satu Langkah Kecil” berdurasi ±2–3 menit untuk audiens usia 18–25 tahun, dengan strategi distribusi melalui kanal digital yang lazim dikonsumsi Gen Z. Tujuannya adalah meningkatkan kepekaan terhadap isu bullying dan menstimulasi keberanian untuk bertindak membela korban. Metode perancangan mengadopsi Design Thinking melalui tahapan Empathize–Define–Ideate– Prototype untuk memastikan solusi relevan secara emosional dan kontekstual bagi target pengguna. Fokus empati diarahkan pada pengalaman korban dan dilema bystander, sementara perumusan tujuan (5W1H) menetapkan sasaran desain serta konteks implementasi. Strategi visual menekankan narasi visual minimalis dengan dialog ringkas dan natural pada momen kunci, serta penggunaan kontras antonim (gelap– terang, sempit–luas) guna menyampaikan perjalanan emosi korban menuju harapan; durasi ringkas dipilih agar pesan terserap efektif oleh audiens digital. Diferensiasi utama ada pada estetika bersih, pemanfaatan ruang negatif, dan harmoni warna–bentuk untuk memprovokasi empati tanpa over-stimulation. Hasil awal menunjukkan pendekatan narasi visual dan desain karakter semi-realistis dinilai efektif menyampaikan pesan moral kepada audiens 18–25 tahun. Uji desain menghimpun umpan balik 28 responden melalui Google Form untuk mengevaluasi keterbacaan pesan, resonansi emosional, dan potensi mendorong sikap bystander aktif. Temuan ini mengindikasikan animasi dapat menjadi media yang menarik dan relevan untuk kampanye kesadaran anti-bullying di ranah digital. Kata Kunci: Animasi 3D, Desain Komunikasi Visual, Bullying, Bystander, Narasi Visual, Minimalis.
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