WIJAYA, M JIMMY HADI (2025) ANALISIS PENGARUH ENVIRONMENTAL CONCERN DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION MOBIL LISTRIK DENGAN MEDIASI TPB GENERASI Y DI JAKARTA. S2 thesis, Universitas Mercu Buana-Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh Environmental Concern dan Perceived Value terhadap Purchase Intention, yang dimediasi oleh Subjective Norm, Attitude, dan Perceived Behavioral Control. Populasi penelitian adalah Generasi Y di Jakarta, dengan jumlah sampel sebanyak 385 responden yang ditentukan menggunakan rumus Cochran. Teknik pengambilan sampel menggunakan purposive sampling, dan data dikumpulkan melalui kuesioner online menggunakan Google Form. Hasil penelitian menunjukkan bahwa Environmental Concern berpengaruh positif dan signifikan terhadap Subjective Norm, Attitude, Perceived Behavioral Control, dan Purchase Intention. Ketiga variabel mediasi tersebut terbukti memediasi secara parsial hubungan antara Environmental Concern dan Purchase Intention. Selain itu, Subjective Norm, Attitude, dan Perceived Behavioral Control juga berpengaruh positif dan signifikan terhadap Purchase Intention. Perceived Value berpengaruh positif terhadap Attitude dan Purchase Intention, dengan Attitude memediasi hubungan tersebut secara parsial. Seluruh jenis mediasi dalam penelitian ini teridentifikasi sebagai mediasi parsial. Temuan ini menunjukkan bahwa niat beli mobil listrik pada Generasi Y di Jakarta dipengaruhi oleh Environmental Concern dan Perceived Value, serta diperkuat oleh Subjective Norm, Attitude, dan Perceived Behavioral Control terhadap Purchase Intention mobil listrik. This study aims to analyze the influence of Environmental Concern and Perceived Value on Purchase Intention, mediated by Subjective Norm, Attitude, and Perceived Behavioral Control. The study population consists of Generation Y individuals in Jakarta, with a total sample of 385 respondents determined using Cochran's formula. The sampling technique used was purposive sampling, and data were collected through an online questionnaire distributed via Google Form. The results show that Environmental Concern has a positive and significant effect on Subjective Norm, Attitude, Perceived Behavioral Control, and Purchase Intention. All three mediating variables partially mediate the relationship between Environmental Concern and Purchase Intention. In addition, Subjective Norm, Attitude, and Perceived Behavioral Control each have a positive and significant effect on Purchase Intention. Perceived Value also positively affects Attitude and Purchase Intention, with Attitude acting as a partial mediator. All forms of mediation identified in this study are classified as partial mediation. These findings indicate that Generation Y’s intention to purchase electric vehicles in Jakarta is influenced not only by environmental concern and perceived product value, but also significantly shaped by Subjective Norm, Attitude, and Perceived Behavioral Control in the Purchase Intention to electric vehicles.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55123010012 |
| Uncontrolled Keywords: | Enviromental Concern, Perceived Value, Subjective Norm, Attitude, Perceived Behavioral Control, Purchase Intention. Enviromental Concern, Perceived Value, Subjective Norm, Attitude, Perceived Behavioural Control, Purchase Intention. |
| Subjects: | 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 10 Sep 2025 02:36 |
| Last Modified: | 10 Sep 2025 02:36 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97603 |
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