Rabbani, Nathania Chika (2025) HUBUNGAN ANTARA CELEBRITY WORSHIP DAN PARASOCIAL RELATIONSHIP DENGAN PREFERENSI PEMILIHAN PASANGAN PADA PEREMPUAN LAJANG DEWASA AWAL PENGGEMAR K-POP. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Budaya K-Pop telah berkembang menjadi sebuah fenomena budaya global, termasuk di Indonesia. Tidak hanya sebagai hiburan saja, K-Pop mampu memberikan pengaruh kepada penggemarnya diberbagai aspek kehidupan seperti gaya hidup, gaya berpakaian hingga ke ranah yang sangat personal, seperti romantisme. Penelitian ini bertujuan untuk mengetahui hubungan antara celebrity worship dan parasocial relationship dengan preferensi pemilihan pasangan pada perempuan lajang dewasa awal penggemar K-Pop. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif non eksperimental dengan korelasional. Total sampel yang diperoleh sebanyak 227 responden dari populasi perempuan lajang dewasa awal penggemar K-Pop. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive sampling. Data dikumpulkan menggunakan skala Celebrity Attitude Scale, The Parasocial relationships in Social Media Survey, dan Nine Mate- Selection Questions. Hasil analisis korelasi Pearson menunjukkan adanya korelasi positif yang signifikan (r = 0,522) antara celebrity worship dengan preferensi pemilihan pasangan. Selain itu juga terdapat korelasi positif yang signifikan (r = 0,374) antara parasocial relationship dengan preferensi pemilihan pasangan. Terdapat pula indikasi bahwa celebrity worship dan parasocial relationship dapat membentuk preferensi pemilihan pasangan yang dimiliki perempuan lajang dewasa awal penggemar K-pop, namun masih batas yang wajar sehinggaa individu dapat membedakan realitas dalam preferensi pasangannya. Penelitian ini memaparkan keterlibatan celebrity worship dan parasocial relationship dalam preferensi pemilihan pasangan pada perempuan lajang dewasa awal penggemar K-Pop. K-Pop culture has evolved into a global cultural phenomenon, including in Indonesia. More than just a form of entertainment, K-Pop has the ability to influence its fans in various aspects of life, such as lifestyle, fashion, and even highly personal domains like romance. This study aims to examine the relationship between celebrity worship and parasocial relationships with mate selection preferences among early adult single women who are fans of K-Pop. The method used in this research is a non-experimental quantitative approach with a correlational design. A total of 227 respondents were obtained from a population of early adult single women who are K-Pop fans. The sampling technique used was non-probability sampling with purposive sampling. Data were collected using the Celebrity Attitude Scale, the Parasocial Relationships in Social Media Survey, and the Nine Mate-Selection Questions. Pearson correlation analysis showed a significant positive correlation (r = 0.522) between celebrity worship and mate selection preferences. In addition, a significant positive correlation (r = 0.374) was also found between parasocial relationships and mate selection preferences. There is also an indication that celebrity worship and parasocial relationships can shape mate selection preferences among early adult single women who are K-Pop fans, although still within reasonable limits, allowing individuals to distinguish reality in their partner preferences. The study underscores how celebrity worship and parasocial interactions contribute to shaping partner preferences among early adult single women who are fans of K-Pop.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 46121010051 |
| Uncontrolled Keywords: | Celebrity Worship, Parasocial Relationship, Preferensi Pemilihan Pasangan. Celebrity Worship, Parasocial Relationship, Mate Selection Preferences. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ZAIRA ELVISIA |
| Date Deposited: | 04 Sep 2025 02:06 |
| Last Modified: | 04 Sep 2025 02:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97398 |
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