ARISTA, FERDI ABDUL (2025) PERANCANGAN CREATIVE HUB BERBASIS EKO-ESTETIKA DI BSD. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The creative economy in Indonesia is growing rapidly and plays an important role in improving people’s welfare, especially for MSMEs (Micro, Small, and Medium Enterprises). However, many challenges still exist, such as limited creative space, lack of proper facilities, and difficulties in building collaboration among creative industry players. To address these issues, this final project proposes the design of a Creative Hub located in BSD City. This hub will support creative activities and MSMEs, while applying the concept of eco-aesthetics. Eco-aesthetics is a design approach that combines environmental sustainability with visual beauty. In this project, natural lighting, cross ventilation, greenery, and ecofriendly materials are used to support both comfort and environmental care. The site was chosen for its strategic location, accessibility, and active surrounding environment. The Creative Hub is envisioned to foster the growth, collaboration, and innovation of creative professionals and MSMEs within a space that is both environmentally responsible and architecturally inspiring. Keywords: Creative Hub, Eco-aesthetics, MSMEs, Sustainable Architecture, Creative Economy. Ekonomi kreatif di Indonesia berkembang pesat dan menjadi salah satu cara untuk meningkatkan kesejahteraan masyarakat, terutama bagi pelaku UMKM. Namun, masih banyak kendala yang dihadapi, seperti minimnya ruang untuk berkarya, kurangnya fasilitas, dan sulitnya menjalin kerja sama antar pelaku industri kreatif. Untuk menjawab masalah ini, tugas akhir ini merancang sebuah Creative Hub di BSD City yang berfungsi sebagai pusat kegiatan kreatif dan UMKM, sekaligus menerapkan konsep ekoestetika. Konsep ekoestetika menggabungkan unsur ramah lingkungan dan keindahan visual dalam desain bangunan. Dalam rancangan ini, digunakan pencahayaan alami, ventilasi silang, tanaman hijau, dan material yang ramah lingkungan. Lokasi yang dipilih juga mendukung, karena mudah dijangkau dan berada di tengah lingkungan yang aktif dan berkembang. Dengan adanya Creative Hub ini, diharapkan para pelaku industri kreatif dan UMKM bisa lebih berkembang, lebih banyak berinovasi, dan menciptakan ruang yang nyaman, menyenangkan, serta bermanfaat bagi lingkungan sekitar. Kata kunci: Creative Hub, Ekoestetika, UMKM, Arsitektur Ramah Lingkungan, Ekonomi Kreatif
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