PERANCANGAN VIDEO MOTION GRAPHIC APLIKASI FITACADEMY SEBAGAI MEDIA PROMOSI

FEBRIANI, AMANDA (2025) PERANCANGAN VIDEO MOTION GRAPHIC APLIKASI FITACADEMY SEBAGAI MEDIA PROMOSI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The rapid development of technology today plays an important role in life, especially in the field of education. The FitAcademy Application is one of the developing digital platforms that requires promotion and visual improvement. Based on the results of the analysis carried out by the previous author, motion graphics are a promotional tool that has the potential to convey promotional messages and can bridge the density of information and audience attention. This design uses the design thinking method which goes through 5 stages of empathize, define, ideate, prototype, and test for a deeper understanding of the target audience of the design. Through Jobs to Be Done, a solution statement was obtained that this design will display the advantages of the FitAcademy Application, as well as build the perception that the FitAcademy application is here to support user needs activities. The results of the trial work show that the design created is able to meet user expectations in finding a learning application that suits their needs, both in terms of visual elements and the promotional messages conveyed. Keywords: Video, Motion Graphic, Promotion, Application, FitAcademy Pesatnya perkembangan teknologi saat ini memberikan peranan penting dalam kehidupan terutama dalam bidang edukasi. Aplikasi FitAcademy salah satu platform digital yang sedang berkembang yang memerlukan promosi serta peningkatan secara visual. Berdasarkan hasil analisis yang dilakukan penulis sebelumnya, motion graphic menjadi alat promosi yang berpotensi dalam menyampaikan pesan promosi serta bisa menjembatani antara kepadatan informasi dan perhatian audiens. Perancangan ini menggunakan metode design thinking yang melalui 5 tahap empathize, define, ideate, prototype, dan test untuk pemahaman yang lebih mendalam terkait target audiens perancangan. Melalui Jobs to Be Done didapatkan solution statement bahwa perancangan ini akan menampilkan keunggulan mengenai Aplikasi FitAcademy, serta membangun persepsi bahwa aplikasi FitAcademy hadir untuk mendukung aktivitas kebutuhan pengguna. Hasil uji coba karya menunjukkan perancangan yang dibuat mampu memenuhi ekspektasi pengguna dalam menemukan aplikasi belajar yang sesuai kebutuhan mereka baik dari segi elemen visual maupun pesan promosi yang disampaikan. Kata Kunci: Video, Motion Graphic, Promosi, Aplikasi, FitAcademy

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 074
NIM/NIDN Creators:	42321010053
Uncontrolled Keywords:	Video, Motion Graphic, Promosi, Aplikasi, FitAcademy
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 600 Technology/Teknologi > 600. Technology/Teknologi 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.8 Recreation Buildings/Arsitektur Gedung Rekreasi > 725.85 Athletic Club Buildings and Gymnasiums/Ruang Olahraga Atletik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	27 Aug 2025 01:45
Last Modified:	27 Aug 2025 01:45
URI:	http://repository.mercubuana.ac.id/id/eprint/97131

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