NURHIDAYAH, ANDINI (2025) HUBUNGAN ANTARA INTENSITAS PENGGUNAAN MEDIA SOSIAL DAN INTERAKSI PARASOSIAL DENGAN BODY DISSATISFACTION PADA PEREMPUAN PENGGEMAR DRAMA KOREA. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Drama Korea telah menjadi salah satu hiburan yang cukup populer di berbagai kalangan, terutama bagi perempuan dewasa awal. Ketertarikan ini mendorong individu mencari informasi lebih lanjut, khususnya melalui media sosial seperti Instagram, di mana individu rentan terpapar konten yang menampilkan standar kecantikan ideal dari aktris yang diidolakan. Hal ini dapat mempengaruhi persepsi individu terhadap tubuhnya sendiri, terutama jika merasa tidak mampu memenuhi standar tersebut, sehingga muncul rasa tidak puas pada tubuh atau body dissatisfaction. Penelitian ini bertujuan untuk mengetahui hubungan antara intensitas penggunaan media sosial dan interaksi parasosial dengan body dissatisfaction pada perempuan penggemar drama Korea yang berusia 18 hingga 29 tahun dengan jumlah 282 orang. Penelitian ini menggunakan pendekatan kuantitatif non-eksperimental dengan desain korelasi. Pengambilan sampel dalam penelitian ini menggunakan pendekatan non probability sampling dengan teknik purposive sampling. Instrumen penelitian ini meliputi Body Dissatisfaction Scale for Women (BDS-W), The Social Media Use Scale (SMU), dan Celebrity-Persona Parasocial Interaction Scale (CPPI). Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara intensitas penggunaan media sosial dengan body dissatisfaction pada perempuan penggemar drama Korea dengan kekuatan hubungan lemah, serta hubungan positif yang signifikan antara interaksi parasosial dengan body dissatisfaction dengan kekuatan hubungan sangat lemah. Penelitian ini memberikan kontribusi dalam memperluas pemahaman mengenai faktor psikologis yang berperan dalam munculnya body dissatisfaction di era digital, serta memberikan dasar bagi pengembangan program edukasi untuk meningkatkan kesejahteraan citra tubuh pada perempuan penggemar drama Korea di media sosial. Korean dramas have become one of the most popular forms of entertainment, especially for early adult women. This interest encourages individuals to seek further information, particularly through social media such as Instagram, where individuals are vulnerable to exposure to content featuring ideal beauty standards of idolized actresses. This can affect an individual's perception of their own body, especially if they feel unable to meet these standards, resulting in body dissatisfaction. This study aims to determine the relationship between the intensity of social media use and parasocial interactions with body dissatisfaction in female Korean drama fans aged 18 to 29 years with a total of 282 people. This study used a non-experimental quantitative approach with a correlation design. Sampling in this study used a non-probability sampling approach with purposive sampling technique. This research instrument includes the Body Dissatisfaction Scale for Women (BDS-W), The Social Media Use Scale (SMU), and Celebrity-Persona Parasocial Interaction Scale (CPPI). The results showed that there is a significant positive relationship between the intensity of social media use and body dissatisfaction in female Korean drama fans with weak relationship strength, as well as a significant positive relationship between parasocial interaction and body dissatisfaction with very weak relationship strength. This study contributes to expanding the understanding of the psychological factors that play a role in the emergence of body dissatisfaction in the digital era, and provides a basis for the development of educational programs to improve body image well-being in female fans of Korean dramas on social media.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 46121010146 |
| Uncontrolled Keywords: | Perempuan penggemar drama Korea, Instagram, Body Dissatisfaction, Intensitas Penggunaan Media Sosial, Interaksi Parasosial. Female Korea drama fans, Instagram, Body Dissatisfaction, Intensity of Social Media Use, Parasocial Interaction. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | NAIMAH NUR ISLAMIDIYANAH |
| Date Deposited: | 25 Aug 2025 03:34 |
| Last Modified: | 26 Aug 2025 07:49 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/97061 |
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