RIANA, SHILLA PUTRI (2025) PERANCANGAN CREATIVE HUB DI KAWASAN KEMANG TEMA : ARSITEKTUR NEO-VERNAKULAR. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of the creative economy in Indonesia has become one of the main drivers of national economic growth, with significant contributions to job creation and the strengthening of cultural identity. Urban areas such as Jakarta play an important role in building a creative ecosystem, one of which is through the Kemang area, which has great potential as a center for the creative industry. Since Kemang was designated as a commercial area with the “Modern Village” concept in 1999, the area has undergone physical and social transformations that have eroded the original Betawi culture while simultaneously becoming home to various art galleries, cafes, and creative communities. This study aims to design a creative hub in Kemang using a neo-vernacular architectural approach to blend Betawi cultural elements, such as traditional architecture and distinctive ornaments, with the contemporary needs of creative spaces. This approach not only preserves local identity but also creates spaces that are adaptive to current changes. Beyond serving as a collaboration space for artists and communities, this space is expected to revive social interaction and strengthen young people's awareness of Betawi cultural heritage amid the tide of globalization. Keywords: Creative Economy, Kemang, Creative Hub, Neo-Vernacular Architecture, Betawi Culture Perkembangan ekonomi kreatif di Indonesia telah menjadi salah satu pendorong utama pertumbuhan ekonomi nasional, dengan kontribusi signifikan dalam penciptaan lapangan kerja dan penguatan identitas budaya. Kawasan urban seperti Jakarta memainkan peran penting dalam membangun ekosistem kreatif, salah satunya melalui kawasan Kemang yang memiliki potensi besar sebagai pusat industri kreatif. Sejak ditetapkannya Kemang sebagai kawasan komersial dengan konsep "Kampung Modern" pada 1999, kawasan ini mengalami transformasi fisik dan sosial yang mengikis budaya asli Betawi namun sekaligus menjadi rumah bagi berbagai galeri seni, kafe, dan komunitas kreatif. Penelitian ini bertujuan merancang sebuah creative hub di Kemang dengan pendekatan arsitektur neo-vernakular untuk memadukan elemen budaya Betawi, seperti arsitektur tradisional dan ornamen khas, dengan kebutuhan kontemporer ruang kreatif. Pendekatan ini tidak hanya mempertahankan identitas lokal tetapi juga menciptakan ruang yang adaptif terhadap perubahan-perubahan masa kini. Selain sebagai wadah kolaborasi bagi seniman dan komunitas, ruang ini diharapkan dapat menghidupkan kembali interaksi sosial serta memperkuat kesadaran generasi muda terhadap warisan budaya Betawi di tengah arus globalisasi. Kata kunci : Ekonomi Kreatif, Kemang, Creative Hub, Arsitektur NeoVernakular, Budaya Betawi
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