NISAK, KHOIRUN (2025) PENERAPAN METODE AIDMA DALAM RANCANG BANGUN SISTEM E-BOOKING BISNIS SALON(STUDI KASUS: SALON XYZ). S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Salon XYZ adalah salon yang menawarkan banyak layanan, termasuk perawatan kuku untuk tangan dan kaki. Perusahaan ini terus menggunakan aplikasi WhatsApp untuk melakukan layanan harian. Namun, metode ini memiliki beberapa kelemahan, seperti pengelola harus mencatat data customer secara manual di buku besar, yang kurang efektif karena membutuhkan waktu dalam mencari nomor antrian dan menginformasikan status layanan kepada customer. Selain itu, customer sering mengalami kesulitan mendapatkan jadwal yang sesuai dengan keinginan mereka dan harus menunggu tanpa kepastian mengenai estimasi waktu layanan, yang dapat mengakibatkan ketidaknyamanan dan berpotensi menurunkan pendapatan bisnis akibat customer yang memilih salon berbeda. Karenanya, studi ini mengonsep dan menyempurnakan sistem e-booking untuk usaha salon menggunakan metodologi Attention-Interest-Desire-Memory-Action (AIDMA) buat strategi periklan iklan dan waterfall sebagai metode pengembangan sistem. Hasil pengujian mengindikasikan bahwasanya sistem yang disempurnakan berlangsung berhasil, dengan pengujian Black Box yang menunjukkan seluruh peran sistem telah berlangsung baik. Selain itu, hasil UAT memperoleh nilai 90,53%, menunjukkan sistem ini diterima dengan sangat baik oleh pengguna. Dengan adanya sistem ini, diharapkan baik pihak pengelola salon maupun customer dapat merasakan manfaat dalam meningkatkan kenyamanan dalam pemesanan layanan secara digital. Salon XYZ is a salon that offers many services, including manicures and pedicures. The company continues to use the WhatsApp application to provide daily services. However, this method has several drawbacks, such as managers having to manually record customer data in a ledger, which is ineffective because it takes time to find queue numbers and inform customers of service status. Additionally, customers often face difficulties in securing schedules that align with their preferences and must wait without certainty regarding service time estimates, which can lead to discomfort and potentially reduce business revenue as customers may choose alternative salons. Therefore, this study conceptualizes and refines an e-booking system for salon businesses using the Attention-Interest-Desire-Memory-Action (AIDMA) methodology for advertising strategies and the waterfall method for system development. Testing results indicate that the refined system operates successfully, with Black Box testing showing that all system functions are performing well. Additionally, User Acceptance Testing (UAT) achieved a 90.53% success rate, indicating that the system is well-received by users. With this system in place, both salon managers and customers are expected to benefit from enhanced convenience in digitally booking services.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 41818110091 |
| Uncontrolled Keywords: | Metode AIDMA, E-Booking, Bisnis Salon AIDMA Method, E-Booking, Salon Business |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | NAIMAH NUR ISLAMIDIYANAH |
| Date Deposited: | 22 Aug 2025 02:18 |
| Last Modified: | 22 Aug 2025 02:18 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/96972 |
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