PEPBRIYAN, GALANG ASIA PUTRA (2025) PENGARUH LIKUIDITAS, SOLVABILITAS, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP RETURN SAHAM (Studi Pada Subsektor Retailing yang Tercatat di Bursa Efek Indonesia Periode 2018-2023). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Stock returns are important indicators that reflect market responses to a company's performance and prospects, and are the main reference for investors in making investment decisions. In the retail sub-sector listed on the Indonesia Stock Exchange, stock returns have high relevance because this sector plays a strategic role in driving domestic consumption and economic growth, but shows fluctuating dynamics over time. This study uses a quantitative approach with a causality research design. The research sample was 12 companies selected using the purposive sampling method from a total population of 40 companies that met the criteria. The data used were secondary data in the form of annual financial reports, which were analyzed using panel data regression through the EViews 13 application. The results showed that simultaneously the four independent variables had a significant effect on stock returns. Partially, profitability (ROA) and liquidity (CR) had a significant positive effect on stock returns, while company size (FIRMSIZE) and solvency (DER) did not affect stock returns. This study provides a practical contribution to company management and investors in strategic decision making, as well as a theoretical contribution as a reference for further research in the field of corporate finance. Keywords: liquidity, solvability, profitability, firm size, return saham, retailing. Return saham merupakan indikator penting yang mencerminkan respons pasar terhadap kinerja dan prospek suatu perusahaan, serta menjadi acuan utama bagi investor dalam pengambilan keputusan investasi. Dalam subsektor retailing yang tercatat di Bursa Efek Indonesia, return saham memiliki relevansi tinggi karena sektor ini berperan strategis dalam mendorong konsumsi domestik dan pertumbuhan ekonomi, namun menunjukkan dinamika yang fluktuatif dari waktu ke waktu. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian kausalitas. Sampel penelitian berjumlah 12 perusahaan yang dipilih menggunakan metode purposive sampling dari total populasi 40 perusahaan yang memenuhi kriteria. Data yang digunakan merupakan data sekunder berupa laporan keuangan tahunan, yang dianalisis menggunakan regresi data panel melalui aplikasi EViews 13. Hasil penelitian menunjukkan bahwa secara simultan keempat variabel independen berpengaruh signifikan terhadap return saham. Secara parsial, profitabilitas (ROA) dan likuiditas (CR) berpengaruh positif signifikan terhadap return saham, sedangkan ukuran perusahaan (FIRMSIZE) dan solvabilitas (DER) tidak berpengaruh terhadap return saham. Penelitian ini memberikan kontribusi praktis bagi manajemen perusahaan dan investor dalam pengambilan keputusan strategis, serta kontribusi teoritis sebagai referensi bagi penelitian lanjutan di bidang keuangan perusahaan. Kata Kunci: likuiditas, solvabilitas, profitabilitas, ukuran perusahaan, return saham, retailing.
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