Brilianti, Amanda Selva (2025) PENGARUH LITERASI KEUANGAN, KEMAMPUAN FINANSIAL, DAN KEMUDAHAN TRANSAKSI TERHADAP PENGGUNA DOMPET DIGITAL SHOPEEPAY PADA GEN Z. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Literasi Keuangan, Kemampuan Finansial, dan Kemudahan Transaksi terhadap penggunaan dompet digital ShopeePay pada Generasi Z. Penelitian ini merupakan penelitian kuantitatif dengan desain kausalitas. Populasi dalam penelitian ini adalah individu Gen Z yang aktif menggunakan ShopeePay. Sampel diambil menggunakan metode purposive sampling dengan jumlah 105 responden. Instrumen yang digunakan adalah kuesioner tertutup dengan skala Likert. Analisis data dilakukan dengan metode regresi menggunakan software SmartPLS. Hasil penelitian menunjukkan bahwa Literasi Keuangan dan Kemudahan Transaksi berpengaruh signifikan terhadap penggunaan ShopeePay, sedangkan Kemampuan Finansial tidak berpengaruh signifikan. Temuan ini menunjukkan bahwa pemahaman keuangan dan kemudahan teknologi lebih menentukan penggunaan dompet digital di kalangan Gen Z. This research aims to examine the influence of Financial Literacy, Financial Capability, and Transaction Ease on the use of ShopeePay digital wallet among Generation Z. This study employs a quantitative approach with a causal research design. The population consists of Generation Z individuals who actively use ShopeePay. The sample of 105 respondents was selected using purposive sampling. Data were collected through a structured Likert-scale questionnaire. The data analysis technique used in this study is panel data regression with the assistance of SmartPLS software.The results show that Financial Literacy and Transaction Ease have a significant positive effect on the usage of ShopeePay, while Financial Capability does not show a significant effect. These findings indicate that digital financial understanding and transaction convenience are more decisive than actual financial ability in influencing the adoption of digital wallets among Gen Z users.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121010360 |
| Uncontrolled Keywords: | Literasi Keuangan; Kemampuan Finansial; Kemudahan Transaksi; Dompet Digital; Gen Z. Financial Literacy; Financial Capability; Transaction Ease; Digital Wallet; Gen Z |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 05 Aug 2025 04:12 |
| Last Modified: | 05 Aug 2025 04:12 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/96568 |
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