SELF-DISCLOSURE PEREMPUAN PENGGUNA APLIKASI BUMBLE YANG MENGALAMI PELECEHAN SEKSUAL

IRENE, ELTARA DWI (2025) SELF-DISCLOSURE PEREMPUAN PENGGUNA APLIKASI BUMBLE YANG MENGALAMI PELECEHAN SEKSUAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to understand the process of self-disclosure among female users of the online dating application Bumble and to identify stages of digital interaction that are vulnerable to sexual harassment. A qualitative approach was employed using virtual ethnography, with analysis based on Altman and Taylor’s Social Penetration Theory, which includes four stages, namely orientation, exploratory affective exchange, affective exchange, and stable exchange. Data were collected through structured online interviews with informants who had experienced sexual harassment on the platform, as well as non-participant observation through the researcher’s direct use of the Bumble Date feature. The findings indicate that selfdisclosure occurs gradually and with careful consideration, yet harassment can arise at various stages of communication. Forms of harassment include sexually suggestive comments, explicit invitations, and requests for private photos that violate personal boundaries. Although Bumble is designed to give women greater control over interactions, incidents of harassment still occur, suggesting that digital safety features remain insufficient. This research contributes to the study of digital and interpersonal communication, particularly in understanding relational dynamics within online interaction spaces. It also provides practical implications for app developers to strengthen safety policies and enhance protection for female users on digital platforms. Keywords: self-disclosure, sexual harassment, Bumble, social penetration, virtual ethnography Penelitian ini bertujuan untuk memahami proses keterbukaan diri (self-disclosure) pada perempuan pengguna aplikasi kencan daring Bumble dan mengidentifikasi tahapan interaksi digital yang rawan terhadap pelecehan seksual. Pendekatan yang digunakan adalah kualitatif dengan metode etnografi virtual, serta analisis mengacu pada teori penetrasi sosial dari Altman dan Taylor yang mencakup empat tahap, yaitu orientasi, pertukaran afektif penjajakan, pertukaran afektif, dan pertukaran stabil. Teknik pengumpulan data dilakukan melalui wawancara terstruktur secara daring terhadap informan yang pernah mengalami pelecehan seksual di aplikasi tersebut, serta observasi non-partisipan terhadap penggunaan langsung fitur Bumble Date oleh peneliti. Hasil penelitian menunjukkan bahwa proses keterbukaan diri berlangsung secara bertahap dan penuh pertimbangan, namun pelecehan seksual dapat terjadi di berbagai tahapan komunikasi. Bentuk pelecehan meliputi komentar bernada seksual, ajakan eksplisit, hingga permintaan foto pribadi yang melanggar batas kenyamanan. Meskipun Bumble dirancang memberi kontrol pada pengguna perempuan, kasus pelecehan tetap terjadi, menandakan bahwa fitur keamanan digital belum sepenuhnya efektif. Penelitian ini memberikan kontribusi terhadap kajian komunikasi digital dan antarpribadi, serta memberikan masukan praktis bagi pengembang aplikasi untuk memperkuat perlindungan dan kebijakan keamanan terhadap pengguna perempuan di ruang interaksi daring. Kata kunci: self-disclosure, pelecehan seksual, Bumble, penetrasi sosial, etnografi virtual

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 25 052
NIM/NIDN Creators:	44521010012
Uncontrolled Keywords:	self-disclosure, pelecehan seksual, Bumble, penetrasi sosial, etnografi virtual
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.3 Sex Psychology and Psychology of The Sexes/Psikologi Seks 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 305 Social Groups/Kelompok-kelompok Sosial > 305.8 Ethnic Groups, Ethnography, Ethnology/Kelompok Etnis, Etnografi, Etnologi
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	05 Jul 2025 01:34
Last Modified:	05 Jul 2025 01:34
URI:	http://repository.mercubuana.ac.id/id/eprint/96002

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