PENGARUH PERCEIVED CREDIBILITY, PERCEIVED COMPETENCE DAN PERCEIVED TRUST PERISAI TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK BUKAN PENERIMA UPAH BPJS KETENAGAKERJAAN

SANGADJI, MUHAMMAD ILHAM (2025) PENGARUH PERCEIVED CREDIBILITY, PERCEIVED COMPETENCE DAN PERCEIVED TRUST PERISAI TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP MINAT BELI PRODUK BUKAN PENERIMA UPAH BPJS KETENAGAKERJAAN. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55221120052
Uncontrolled Keywords: Perceived Credibility, Perceived Competence, Perceived Trust, Brand Awareness, Purchase Intention
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 386 Inland Waterway/Transportasi Pengangkutan di Daerah Pedalaman > 386.1 Economic Aspects of Production/Aspek Ekonomi Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 23 Apr 2025 02:41
Last Modified: 23 Apr 2025 02:41
URI: http://repository.mercubuana.ac.id/id/eprint/95287

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