HariyatI, Anggun (2025) PENGARUH LITERASI KEUANGAN DAN PENGETAHUAN INVESTASI TERHADAP MINAT INVESTASI DIGITAL REKSADANA BERKELANJUTAN PADA GENERASI Z DENGAN GREEN AWARENESS SEBAGAI VARIABEL MEDIASI. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, pengetahuan investasi, dan green awareness terhadap minat investasi digital reksadana berkelanjutan pada generasi Z di Indonesia. Dalam konteks meningkatnya kesadaran akan keberlanjutan dan tanggung jawab sosial, penelitian ini mengidentifikasi faktor-faktor yang memengaruhi minat generasi Z untuk berinvestasi dalam produk yang ramah lingkungan. Metode penelitian yang digunakan adalah kuantitatif dengan desain kausal, melibatkan 100 responden yang dipilih secara acak melalui simple random sampling. Data dikumpulkan menggunakan kuesioner yang disebarkan secara online. Hasil analisis menggunakan smart pls 4.0 menunjukkan bahwa literasi keuangan berpengaruh negatif signifikan terhadap minat investasi digital reksadana berkelanjutan, pengetahuan investasi berpengaruh positif signifikan terhadap minat investasi digital reksadana berkelanjutan, literasi keuangan berpengaruh positif signifikan terhadap green awareness, dan pengetahuan investasi juga berpengaruh positif signifikan terhadap green awareness. Selain itu, green awareness terbukti memediasi hubungan antara literasi keuangan dan pengetahuan investasi terhadap minat investasi digital reksadana berkelanjutan. Temuan ini menunjukkan bahwa peningkatan literasi keuangan dan pengetahuan investasi dapat meningkatkan kesadaran lingkungan, yang pada gilirannya mendorong minat generasi Z untuk berinvestasi dalam produk yang berkelanjutan. Penelitian ini memberikan kontribusi praktis bagi industri investasi digital dan pemangku kepentingan dalam merancang program edukasi yang efektif untuk meningkatkan literasi keuangan dan pengetahuan investasi di kalangan generasi Z, serta mendorong partisipasi mereka dalam investasi yang ramah lingkungan. This research aims to analyze the influence of financial literacy, investment knowledge, and green awareness on the interest in sustainable digital mutual fund investments among Generation Z in Indonesia. In the context of increasing awareness of sustainability and social responsibility, this study identifies the factors that affect Generation Z's interest in investing in environmentally friendly products. The research method used is quantitative with a causal design, involving 100 respondents selected randomly through simple random sampling. Data were collected using a questionnaire distributed online. The analysis results using Smart PLS 4.0 indicate that financial literacy has a significant negative effect on the interest in sustainable digital mutual fund investments, investment knowledge has a significant positive effect on the interest in sustainable digital mutual fund investments, financial literacy has a significant positive effect on green awareness, and investment knowledge also has a significant positive effect on green awareness. Furthermore, green awareness has been shown to mediate the relationship between financial literacy and investment knowledge on the interest in sustainable digital mutual fund investments. These findings suggest that improving financial literacy and investment knowledge can enhance environmental awareness, which in turn encourages Generation Z's interest in investing in sustainable products. This research provides practical contributions to the digital investment industry and stakeholders in designing effective educational programs to improve financial literacy and investment knowledge among Generation Z, as well as to encourage their participation in environmentally friendly investments.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43121010127 |
| Uncontrolled Keywords: | Literasi Keuangan, Pengetahuan Investasi, Green Awareness, Minat Investasi Digital, Generasi Z Financial Literacy, Investment Knowledge, Green Awareness, Digital Investment Interest, Generation Z |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | OKTAFIYANI AZ ZAHRO |
| Date Deposited: | 12 Apr 2025 03:04 |
| Last Modified: | 12 Apr 2025 03:04 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/95155 |
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