PENGGAMBARAN CITRA AMERIKA DALAM FILM (ANALISIS SEMIOTIKA PERILAKU RASIS WARGA AMERIKA DALAM FILM HIDDEN FIGURES)

SIDABUTAR, RIBKA PAULIMA (2025) PENGGAMBARAN CITRA AMERIKA DALAM FILM (ANALISIS SEMIOTIKA PERILAKU RASIS WARGA AMERIKA DALAM FILM HIDDEN FIGURES). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The United States is a superpower that upholds the ideology of liberalism and freedom of its citizens. As a country with the nickname 'superpower', the United States has a positive image in the eyes of the world community. Film is one of the second forms of modern mass media that emerged in the world. Movies are often rated as entertainment compared to persuading media, butactually films can influence and shape society based on the message (message) behind it. In this study used the concepts of communication, film, racism, national and American imagery to the conceptual framework that includes racial space segregation in the United States, professional levels, racial based crime, stereotypes, prejudice to discrimination. This study uses a critical paradigm with a qualitative descriptive method with the method used is Roland Barthes's semiotic analysis by interpreting the picture of racism in film. In the results of this study found, found in the film Hidden Figures, how the image of the United States is depicted in the film. There are several factors that shape the image of a country, namely Law, Politics, History, Technology, Education and Economics. Keyword: Nation brand image, American brand image, Semiotics, Hidden Figures

Item Type:	Thesis (S1)
Call Number CD:	FK/PR. 25 099
NIM/NIDN Creators:	44216110048
Uncontrolled Keywords:	Nation brand image, American brand image, Semiotics, Hidden Figures
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	25 Mar 2025 01:43
Last Modified:	25 Mar 2025 01:43
URI:	http://repository.mercubuana.ac.id/id/eprint/95042

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