PENGARUH PERCEIVED EASE OF USE, LITERASI KEUANGAN DAN HEDONIC MOTIVATION TERHADAP BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET OVO PADA MAHASISWA KARYAWAN DI JAKARTA)

Suryawati, Suryawati (2024) PENGARUH PERCEIVED EASE OF USE, LITERASI KEUANGAN DAN HEDONIC MOTIVATION TERHADAP BEHAVIORAL INTENTION TRANSAKSI KEUANGAN DIGITAL (E-WALLET OVO PADA MAHASISWA KARYAWAN DI JAKARTA). S1 thesis, Universitas Mercu Buana-Menteng.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use, literasi keuangan dan hedonic motivation terhadap behavioral intention transaksi keuangan digital (E-Wallet OVO pada mahasiswa karyawan di Jakarta). Metode penelitian ini menggunakan metode kuantitatif. Populasi dan sampel penelitian ini adalah 190 mahasiswa karyawan pengguna E-Wallet OVO. Teknik pengambilan sampel yang dilakukan Non Probability Sampling.. Hasil penelitian membuktikan bahwa Hedonic motivation berpengaruh positif terhadap behavioral intention. Perceived ease of use berpengaruh positif terhadap behavioral intention. Literasi keuangan tidak berpengaruh terhadap behavioral intention. This study aims to analyze empirical evidence of the effect of perceived ease of use, financial literacy and hedonic motivation on the behavioral intention of digital financial transactions (OVO E-Wallet for student employees in Jakarta). This research method uses quantitative methods, the population and sample in this study are 190 student employees using OVO E-Wallet. The sampling technique used is Non Probability Sampling. Non- probability Sampling is a sampling technique that does not provide equal opportunities or opportunities for every element or member of the population to be selected as a sample. The results of the temporary study state that perceived ease of use has a positive effect on behavioral intention, financial literacy has not effect on behavioral intention and hedonic motivation has a positive effect on behavioral intention.

Item Type: Thesis (S1)
NIM/NIDN Creators: 43119110096
Uncontrolled Keywords: Perceived Ease Of Use, Literasi Keuangan, Hedonic Motivation Dan Behavioral Intention Perceived Ease Of Use, Financial Literacy, Hedonic Motivation And Behavioral Intention
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: FHADHILAH SHAFA ARISTA
Date Deposited: 21 Mar 2025 02:48
Last Modified: 21 Mar 2025 02:48
URI: http://repository.mercubuana.ac.id/id/eprint/95015

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