PENGARUH ENVIRONMENTAL CONCERN, GREEN TRUST, GREEN PRICE TERHADAP SUSTAINABILITY GREEN REPURCHASE INTENTION DIMODERASI SOCIAL INFLUENCE PADA PRODUK L'OCCITANE DI JABODETABEK

HARISNANDA, ADRIATIK (2025) PENGARUH ENVIRONMENTAL CONCERN, GREEN TRUST, GREEN PRICE TERHADAP SUSTAINABILITY GREEN REPURCHASE INTENTION DIMODERASI SOCIAL INFLUENCE PADA PRODUK L'OCCITANE DI JABODETABEK. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to analyze the influence of Environmental Concern, Green Trust, Green Price on Sustainability Green Repurchase Intention moderated by Social Influence on L'occitane Products in JABODETABEK - Indonesia. The data collection technique is in the form of a questionnaire using an ordinal scale. This research was conducted on 200 L'occitane product users using a quantitative descriptive approach and hypothesis testing. The sampling technique uses random sampling techniques, with data analysis using the Structural Equation Method (Partial least square). The research results show that Environment Concern has a significant positive effect on Sustainability Green Repurchase Intention, Green Trust has a significant positive effect on Sustainability Green Repurchase Intention, Social Influence is able to moderate all influences of Green Trust on Sustainability Green Repurchase Intention. An interesting finding from this research is that Green Price has no effect on Sustainability Green Repurchase Intention among consumers of L'occitane Products in Indonesia, meaning that the level of high or low product prices does not influence high or low sustainability green repurchase intention. Consumers don't mind this, in their minds, green products are imprinted in the minds of L'occitane product users in JABODETABEK - Indonesia. Keywords: Environment Concern; Sustainability Green Repurchase Intention; Green Trust; Social Influence; Green Price Penelitian ini bertujuan menganalisis Pengaruh Environmental Concern, Green Trust, Green Price Terhadap Sustainability Green Repurchase Intention dimoderasi Social Influence pada Produk L’occitane di JABODETABEK - Indonesia. Teknik pengumpulan data berbentuk kuisioner dengan menggunakan skala ordinal. Penelitian ini dilakukan terhadap pengguna produk L’occitane sebanyak 200 responden dengan menggunakan pendekatan deskriptif kuantitatif dan pengujian hipotesis. Teknik pengambilan sampling menggunakan metode teknik random sampling, dengan analisa datanya menggunakan Structural Equation Method (Partial least square). Hasil penelitian menunjukkan bahwa Environment Concern and Green Trust dan Gree price berpengaruh positif signifikan terhadap Sustainability Green Repurchase Intention, dan Green price tidak signifikan terhadap Sustainability Green Repurchase Intention Social Influence mampu memoderasi secara semua pengaruh Green Trust terhadap Sustainability Green Repurchase Intention. Temuan menarik dari penelitian ini, bahwa Green Price tidak berpengaruh terhadap Sustainability Green Repurchase Intention pada konsumen Produk L’occitane di Indonesia, artinya tingkat tinggi rendahnya harga produk, tidak mempengaruhi tinggi atau rendahnya sustainability green repurchase intention. Konsmen tidak memeprmasalahkan hal ini, dibenaknya bahwa produk green terpatri dalam benak pengguna produk L’occitane di JABODETABEK – Indonesia. Kata Kunci: Environment Concern; Sustainability Green Repurchase Intention; Green Trust; Social Influence; Green Price

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 25 032
NIM/NIDN Creators:	55122120024
Uncontrolled Keywords:	Environment Concern; Sustainability Green Repurchase Intention; Green Trust; Social Influence; Green Price
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 632 Plant Injuries, Diseases, Pests/Cedera, Penyakit, dan Hama > 632.1 Damages Caused by Environmental Factors/Kerusakan Disebabkan oleh Faktor Lingkungan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	khalimah
Date Deposited:	14 Mar 2025 02:49
Last Modified:	14 Mar 2025 02:49
URI:	http://repository.mercubuana.ac.id/id/eprint/94885

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